National speech-based radio station, talkSPORT, has secured the Niquitin CQ to sponsor its extensive Grand Prix coverage.Niquitin CQ is also sponsoring the BMW Williams Formula One team, in a unique turn-around for the sport, which has been traditionally supported by tobacco companies such as Marlborough (see UK Tobacco Ad Ban Passed By Parliament).The sponsorship comes… Continue reading TalkSPORT Secures Niquitin For Grand Prix Sponsorship
BBC music stations Radio 1 and Radio 2 were the big hits of the summer, according to the latest research from electronic measurement company, GfK.The latest set of results from the contentious National Broadcast Media Survey show that the two BBC stations attracted an extra 2.25 million listeners at the height of the summer season,… Continue reading GfK Claims BBC Music Stations Boosted By Heatwave
Capital Radio has revealed a series of changes designed to reposition its flagship 95.8 Capital FM station to its core youth audience.The initiative, headed by Capital FM’s new managing director, Keith Pringle, will see the London-based station reposition its evening line-up to target the lucrative 25 to 34 year-old audience.The station will launch a special… Continue reading 95.8 Capital FM Repositions For Youth Audience
Once again MediaTel Group are running a sports quiz to raise money for Whizz-Kidz. Last year’s quiz raised over £5,000 and this year we want to raise even more.You don’t need to be a sporting know-all to enter – as some of last year’s winners will testify! All you need to do is predict the… Continue reading MediaTel Group Sports Quiz Returns
ITV giants Carlton and Granada have rebuffed advances from two US media groups that have expressed an interest in buying a single ITV group. According to reports, Viacom and Saban Capital Group have both indicated that they might bid for ITV if Carlton and Granada’s planned £4 billion merger gets the go-ahead.Reports from last weekend’s… Continue reading ITV Groups Reject US Takeover Approaches
Emap Advertising is attempting to inject more creativity into its sales offering with the launch of an new initiative called Emap Create.The division has been created in response to the increasing demand from agencies and clients for strategic solutions that go beyond conventional campaigns. It will bring together creative resources from across Emap’s entire range… Continue reading Emap Advertising To Boost Sales Creativity
Daily Mail & General Trust, publisher of the Daily Mail newspaper, today said that its most advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division.Associated has seen ongoing weakness in the national display advertising market, as well as in the London classified market.… Continue reading Daily Mail Sees Ongoing Weakness In National Advertising
ITV partners, Carlton and Granada, were seen in focus last week with shares rising 9.88% and 5.94% following news that the decision over their proposed £4 billion merger is due to be announced on 6 October.Granada chairman, Charles Allen, also revealed that he and his Carlton counterpart, Michael Green, would consider accepting the double divestment… Continue reading Sharewatch: ITV Partners Rise As Decision Approaches
The number of people conducting banking transactions over the internet has increased by almost 80% over the last two years, according to a new report from Nielsen//NetRatings. The number of US adults carrying out banking tasks online has grown from 13 million to 23 million since the autumn of 2001.Also On MediaTel Insight Today…Sluggish Local… Continue reading MediaTelINSIGHT: Online Banking Paying Dividends
Advertisers are failing to target the UK’s ethnic minorities, despite a significant increase in the economic influence of this part of the population, according to new research from the IPA.The wide-ranging report on Ethnic Diversity in the marketing communications industry shows that ethnic minority communities are a powerful economic group, which is not being engaged… Continue reading Research Shows Advertisers Fail To Target Ethnic Minorities
