The number of broadband lines worldwide rose by 24.3% to 77 million during the first six months of 2003, with the fastest growth coming from the Europe, Middle East & Africa (EMEA) region, which jumped by 34.5%. According to the latest data from Point Topic, the Asia-Pacific region has the largest share of global broadband… Continue reading Worldwide Broadband Lines Grow 24% In First Half
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Emap has reaffirmed its commitment to email advertising and has extended its agreement with digital marketing group Bluestreak to introduce a raft of new initiatives.Emap sent 60 million emails this year across its 20 brands including FHM, Empire, Smash Hits and New Woman. Bluestreak has been developing email campaigns for Emap for the past three… Continue reading Emap Extends Email Marketing With Bluestreak
Radio advertising could take a 10% share of total adspend in the US by 2012, according to a new projection unveiled at a Kagan World Media conference this week. Mediapost reports that Kagan forecasts radio spend to rise to $35.6 billion by 2012, which would be 9.7% of the total spend of $367.2 billion under… Continue reading US Radio To Take 10% Share By 2012, Says Kagan
Maiden Outdoor has secured the contract to market 6-sheet posters across Birmingham’s Bullring shopping and leisure site.The re-vamped Bullring promises to bring ‘shopping heaven’ to Birmingham, with 26 football pitches worth of shops, boutiques and restaurants. Maiden will dominate the 6-sheet advertising in the centre, which was planned in from an early stage.There will be… Continue reading Maiden Secures Bullring Contract In Birmingham
The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. The research, Digital Television for All was carried out by The Generics Group for the Department of Trade and Industry and focused on the… Continue reading Digital TV Should Be More User Friendly, Says Report
Independent News & Media is reported to have made a £40 million bid for Trinity Mirror’s Irish titles but the offer does not include the Belfast News Letter.The publishing group, headed by Tony O’Reilly, already owns the Belfast Telegraph and had been seen a strong contender for the newspapers, which were put up for sale… Continue reading O’Reilly Submits Bid For Trinity’s Irish Titles
Advertising and PR firm, Chime Communications has reported a sharp fall in profits for the first half of 2003 and there seems little prospect of an improvement in the trading climate. Interim results issued today show a pre-tax profit of £3.0 million, down from £4.6 million last year. Operating income dropped 14% to £26.9 million.… Continue reading Chime Profits Drop By 35% As Conditions Remain ‘Testing’
Channel 4 is understood to have approved plans to launch a new free to air television channel targeting older viewers.It is understood that the channel, provisionally titled More 4, will launch on Freeview sometime at the end of next year as a mixed genre offering aimed at 35 to 50 year-olds. It will sit alongside… Continue reading Channel 4 Plans Digital Offering For Older Viewers
Chrysalis Radio has seen its revenues rise by 14.8% during the twelve months to 31 August 2003, significantly outperforming the radio industry which grew by just around 3% over the same period. These strong figures come as the group disposes of its television assets to concentrate on the music and radio sectors (see Chrysalis Makes… Continue reading Chrysalis Radio Continues To Outperform Industry
Chrysalis Radio has seen its revenues rise by 14.8% during the twelve months to 31 August 2003, significantly outperforming the radio industry which grew by just around 3% over the same period. These strong figures come as the group disposes of its television assets to concentrate on the music and radio sectors.Chrysalis Radio’s revenues were… Continue reading Chrysalis Radio Continues To Outperform Industry
