The BBC has announced that a two part special of its hit comedy, The Office, will be screened on its flagship BBC1 station this Christmas.BBC director of television, Jana Bennett, said the series had gained a “huge and loyal” fan base when it appeared on BBC2, but explained the Corporation had decided to screen the… Continue reading BBC1 To Screen The Office This Christmas
Capital Radio has appointed Jane Bardsley as its new head of commercial marketing, following the recent restructure of its senior management team.Bardsley, who has a twelve month contract covering maternity leave for Juliet Browse, will focus on trade marketing and public relations for the group’s seven brands: Capital FM, Century FM, Capital Gold, Xfm, Choice,… Continue reading Capital Radio Appoints New Head Of Commercial Marketing
Granada’s Men & Motors channel has secured Tracker vehicle recovery systems for its first ever TV ad campaign.The campaign breaks later this month and will see Tracker exclusively promoted across the specialist motor channel. The activity consists of a range of 30-second commercial combined with a viewer competition based around the channel’s coverage of the… Continue reading Granada Secures Tracker For Men & Motors Ad Campaign
Granada Enterprises has secured foreign exchange company Travelex as the exclusive broadcast and online sponsor of ITV1’s coverage of this year’s Rugby World Cup.The integrated deal incorporates all aspects of ITV1’s coverage of the tournament, which takes place in Australia between 10 October and 22 November, including live matches, highlights, promotional marketing and the soon… Continue reading Granada Secures Travelex For ITV Rugby Sponsorship
GWR’s sales house, Opus, has secured Cointreau for an extended sponsorship agreement across Classic FM.The deal marks the second consecutive year that Cointreau has invested in Classic FM and includes on-air promotion, event sponsorship, activity in the Classic FM magazine and branding on the radio station’s website (see Opus Secures Cointreau Sponsorship Of Classic FM).The… Continue reading Opus Secures Cointreau For Classic FM Sponsorship
The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic
New research from Granada Enterprises has revealed that sales of Heinz Salad Cream have increased significantly following the brand’s sponsorship of Emmerdale on ITV1.Heinz Salad Cream has been sponsoring the five nights a week soap from the beginning of May in a six-month package worth around £6 million, in an attempt to connect with viewers… Continue reading Granada Reveals Success Of Heinz Salad Cream Campaign
Digital media planning and buying agency, i-level, has appointed former IPC and Zenith Media director, Faith Carthy, to the position of group managing director.Carthy, who joined i-level in 2000, takes up the role next month and will replace Nick Gutfreund, who is leaving after two years as managing director to pursue a career in furniture… Continue reading Carthy Replaces Gutfreund As i-level Managing Director
Dennis Publishing is hoping to boost circulation at its flagship men’s lifestyle title, Jack, by relaunching the magazine with a new larger format.The new look title will appear on news-stands this November and will increase in size to National Geographic proportions in an attempt to raise visibility and awareness at point of sale.The magazine will… Continue reading Dennis Reveals New Look For Jack Magazine
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured Guess watches to sponsor a global advertising campaign to find the next supermodel.The campaign, to find the new face of the Guess fashion brand, will run across 60 countries wordwide and will feature advertising and promotional campaigns backed by editorial support in 29 editions of Elle… Continue reading Elle Teams With Guess For Global Ad Campaign
