The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them.Also On MediaTel Insight Today…US B2B Print Ad Revenues Dip 1.1% In MayUS business to… Continue reading MediaTel Insight: US Recovery Remains Tentative And Slow
The number of complaints relating to sexist advertising has soared over the last few years, according to the latest figures from the Advertising Standards Authority (ASA).The research reveals that the number of people objecting to the gratuitous use of female stereotypes in ads such as Yves Saint Laurent’s Opium poster, which featured a naked Sophie… Continue reading Complaints Against Sexist Advertising Soar
IPC’s flagship celebrity gossip title, Now, is boosting its next edition with a special Sex In The City fashion supplement to coincide with the launch of the new series on Channel 4.The 16-page colour supplement will be covermounted on the magazine and will show readers how they can achieve the latest looks from the popular… Continue reading Now Boosts August Edition With Sexy Supplement
BSkyB’s monopoly over top-flight English football looks set to come to an end after the European Commission warned it will force the Premier League to auction off its football right packages individually. The EC insists it will not be pressured into letting BSkyB walk away with all three gold, silver and bronze packages of 138… Continue reading BSkyB Could Face Red Card Over Premiership Rights Bid
The number of complaints relating to unsolicited text messages has shot up eight fold in the past year, according to new figures from The Independent Committee for the Supervision of Standards of Telephone Information Services (Icstis).The industry regulator, which monitors premium rate calls and text messages, said that 90% of the 3,500 complaints it received… Continue reading Watchdog To Crack Down On Unsolicited Text Message Ads
The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them. The broker says that television and cable network advertising currently seems to be drawing… Continue reading US Ad Recovery Remains Tentative And Slow, Says Merrill Lynch
The media sector was a hive of activity last week following the release of the latest RAJAR figures for the second quarter of 2003 (see RAJAR Results Q2 2003: Strong Performance For National Commercial Radio).The results presented a mixed picture of the sector, but were greeted with little cheer from the market. Capital was seen… Continue reading Sharewatch: Radio Groups In Focus After RAJAR Results
US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year. The latest figures from American Business Media (ABM) also show that in the year to May spending was up slightly by 0.7%, whilst pages have declined by 4.4%.… Continue reading US B2B Print Ad Revenues Dip 1.1% In May
Sky Sports has secured independent brewers, Spitfire Premium Kentish Ale, to sponsor the test match cricket series between England and South Africa.The deal, brokered by Shepherd Neames, marks Spitfire’s first ever sponsorship deal with Sky Sports, which was chosen because of its strong male audience. The sponsorship will run across the test highlight shows, which… Continue reading Sky Secures Spitfire For Test Cricket Sponsorship
Shipments of mobile handsets increased by almost a fifth in the second quarter of 2003, according to the latest figures from IDC. The firm’s Worldwide Handset QView shows that global shipments rose by 19.2% year on year to 118.3 million units. This represented an increase of 6.7% over the first quarter total (see Global Handset… Continue reading Growing Demand For Handsets In Second Quarter
