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US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2

BSkyB has comfortably beaten market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million, the group announced this morning.This is even higher than a revised and upgraded forecast from Lehman Brothers, which claimed that there would be 128,000 additions, ahead of the 100,000 market consensus… Continue reading BSkyB Results Beat Market Expectations As Subs Hit 6.8m

Sales of mobile phone ringtones are set to exceed those CD singles in the near future, according to new research from the Mobile Data Association (MDA). SMS ringtone advertising is now commonplace in newspapers and magazines and and pop songs, TV themes and classical tunes are widely available in monophonic and polyphonic formats. The MDA… Continue reading Mobile Ringtones Find The Right Rhythm

Responsible drinking organisation, The Portman Group, is launching an ambient media campaign that will use talking posters in pub toilets to promote sensible drinking.The posters, which are part of the ‘If you do do drink, don’t do drunk’ campaign, will be displayed in 200 pub toilets up and down the country. Designed to surprise and… Continue reading Talking Poster Campaign To Promote Sensible Drinking

A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market. As part of State of Broadband Urban Markets IV, a survey of 2,000 consumers and around 50 cable operators in… Continue reading Urban TV Audiences Willing To Go Digital

Media Audits Group is continuing its recruitment drive with the appointment of George Patten as consultant.Patten, who takes up his new position on 18 August, joins from PHD where, as broadcast group manager, he worked across some of the agency’s biggest accounts including HSBC, Warner Bros, Prudential and Waterstones.Commenting on his appointment, Patten said: “I… Continue reading Media Audits Group Continues Recruitment Drive

Barclay Knapp is stepping down as chief executive of troubled cable operator, NTL, just months after it emerged from Chapter 11 bankruptcy.Knapp, who joined NTL ten years ago, will step down from his current role at the close of business on Friday, but will stay at the company until the end of the year to… Continue reading NTL Welcomes New Chief Executive As Knapp Steps Down

Flextech’s executive vice president of commercial, David Cuff, is stepping down after two and a half years at the company to pursue new challenges.Cuff joined Flextech as commercial director in 2000 and moved into his current role last year. He will leave the company, whose portfolio of TV channels includes Trouble, Bravo and Living TV,… Continue reading Cuff Leaves Flextech Behind To Pursue New Challenges

A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market.Also On MediaTel Insight Today…US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2GartnerG2 says that whilst agencies have so far… Continue reading MediaTel Insight: Urban TV Audiences Willing To Go Digital

Trinity Mirror has rejected a fresh approach from Candover Investments, the private equity house, for its national newspapers, according to weekend press reports.The Observer claims that Candover, which made an informal offer for the titles late last year, has returned with a new proposal since the appointment of Sly Bailey as Trinity Mirror chief executive.However,… Continue reading Candover Rebuffed In Latest Bid For Trinity Titles