The Outdoor Advertising Association has today launched its biggest ever advertising campaign to promote the medium.The Proving Outdoor Works campaign, which has three executions all carrying the line ‘For Impact Posters Are Invincible’, has been created by AMV BBDO to demonstrate the power and effectiveness of outdoor advertising.The six-figure campaign is supported by the largest… Continue reading New Campaign Uses Pop Art To Promote Outdoor
Trinity Mirror has rejected a fresh approach from Candover Investments, the private equity house, for its national newspapers, according to weekend press reports. The Observer claims that Candover, which made an informal offer for the titles late last year, has returned with a new proposal since the appointment of Sly Bailey as Trinity Mirror chief… Continue reading Candover Rebuffed In Latest Bid For Trinity Titles
The latest NRS figures for the six months to June 2003 reveal a less than impressive period for the Daily Mirror, which saw readership decline by 11.6% year on year to below the 5 million mark.Trinity Mirror recently announced a raft of job cuts across the Daily Mirror‘s editorial division and closed its M and… Continue reading NRS National Newspaper Round-Up – June 2003
Almost 40% of companies are planning to increase their marketing and sales operations as business confidence returns to Britain, according to new research from the Chartered Institute of Marketing (CIM). The latest Marketing Trends Survey suggests the economy has enjoyed a powerful boost since the end of the war in Iraq, with businesses predicting that… Continue reading Survey Shows Business Confidence Is Returning To Britain
ITV came out on top on Saturday night in the battle of the reality TV talent shows, as Pop Idol peaked with more than 2 million more viewers than its rival Fame Academy on BBC1.Audiences for the first instalment of the new series of Pop Idol, which saw the latest batch of hopefuls attempt to… Continue reading Pop Idol Comes Out Top Of Reality TV Talent Shows
US radio advertising revenues are set for a good second half, with June’s figures already showing an indication of a pick-up in the market. National advertising jumped by 16% in June, whilst local was flat (see US Radio Revenue Strengthens With 4% Growth In June). The overall 4% rise in June is higher than the… Continue reading Merrill Lynch Forecasts Improving H2 For US Radio
The latest NRS figures for the six months to June 2003 reveal a less than impressive period for the Daily Mirror, which saw readership decline year on year to just below the 5 million mark.Trinity Mirror recently announced a raft of job cuts across the Daily Mirror‘s editorial division and closed its M and Look… Continue reading NRS National Newspaper Round-Up – June 2003
US radio advertising revenues continued to show growth during June, with combined national and local spend rising by 4% year on year, according to the latest figures from the Radio Advertising Bureau (RAB). National expenditure jumped by 16% in the month, whilst local remained flat. Across the whole of the first half, national revenues are… Continue reading US Radio Revenue Strengthens With 4% Growth In June
Trinity Mirror is on track to achieve its objective of £25 million of annualised savings by 2005, following a spate of cutbacks throughout the company, according to analysts at Merrill Lynch. The broker asserts that Sly Bailey’s appointment as chief executive (see Bailey Leaves IPC To Replace Graf At Trinity Mirror) has stimulated activity at… Continue reading Trinity To Reap Rewards Of Cost-Cutting, Says Merrill Lynch
Radio station operator and production company, UBC Media, said that it has managed to boost commercial airtime revenues in June and July, after taking ‘remedial action’ earlier in the year.In June, UBC said that airtime sales for the first two months of its financial year were below expectations. The group then took ‘swift remedial action’… Continue reading UBC Sees Radio Revenue Turnaround After Weak Start
