Granada Enterprises has secured Unilever’s PG Tips brand as the exclusive sponsor of a new animated ITV series called Creature Comforts.The new series is based on Nick Park’s Heat Electric ads from the early nineties, which featured a range of animated animal characters with the unscripted voices of the general public.PG Tips will use the… Continue reading Granada Secures PG Tips To Back Creature Comforts Series
The Daily Telegraph is expanding its existing business coverage with the launch of a new weekly appointment supplement, Business 2 + Jobs.The new supplement will come with Thursday’s edition of the paper and will launch with a mix of business news and jobs. It will be supported by a national advertising campaign including radio activity,… Continue reading Telegraph Launches New Business Supplement
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard.Also On MediaTel Insight Today…FCC Rule Changes Shot Down By SenateThe Senate has dealt a blow to the Federal Communications Commission and the Bush administration… Continue reading MediaTelINSIGHT: Nielsen Confirms Upturn In TV Adspend
Advertisers should pay more attention to the lucrative over fifties market, according to new research which reveals that the majority of this age group believe their money is for spending.A study carried out by web portal 50 Connect claims that today’s over fifties are more financially secure than any other generation before them. It also… Continue reading Research Reveals Spending Power Of Over Fifties
Broadband Britain came a step closer yesterday with news that BT is converting almost 100 of its phone boxes into special Wi-Fi hotspots. The telecoms operator plans to have installed BT Openzone access points in 91 broadband enabled pay phones by the end of this week and more than 200 kiosks will have the service… Continue reading Broadband Britain Boosted By New Wi-Fi Hotspots
The next generation of mobile phones, dubbed ‘smartphones’, are set to be commonplace by 2007 and by 2008, most will have built-in digital cameras as the two handset technologies become merged into one. However, according to a new report from InStat/MDR, whilst these two mobile categories should have a bright future, there are still a… Continue reading Smartphones Struggle For User Acceptance, Says InStat
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard. At its recent annual forecasting conference, the Television Bureau of Advertising re-iterated that spot TV advertising would increase by 1-3% this year with growth… Continue reading Nielsen Confirms Upturn In TV Adspend
The Senate has dealt a blow to the Federal Communications Commission and the Bush administration by voting against new ownership rules that would have given large media companies more influence in the US market. On Tuesday, senators approved a resolution to overturn the regulations by 55 votes to 40. This follows the intervention of a… Continue reading FCC Rule Changes Shot Down By Senate
BSkyB chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch. Murdoch, whose News Corporation controls over 35% of BSykB, is reported to be in talks with Ball about his future at the television company following the expiry of his contract in June next year.… Continue reading Ball Could Depart BSkyB After Management Restructure
A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million. The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
