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Advertising groups WPP and Publicis have been linked with sports rights agency Sportfive, which is reported to have been put up for sale by its current owners. According to Reuters, potential bidders have been sent a prospectus on the business which matches up corporate sponsors with sports teams and individual players. It also sells the… Continue reading Advertising Giants Pursue Sportfive

Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market. The latest figures from the Advertising Association and World Advertising Research Centre (WARC) show… Continue reading Growth In UK Adspend Slows During Second Quarter

US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June (see US Radio Revenue Strengthens With 4% Growth In June). Local revenues remained flat in… Continue reading US Radio Advertising Rises 3% In July

The wireless LAN sector is set to benefit from a surge in notebook sales and mobile workers will account for a majority of users in five years time, according to a report from Strategy Analytics. The technology research firm claims that enterprises will comprise 70% of all embedded-WLAN notebook PC sales globally through 2008. It… Continue reading Businesses Waking Up To WLAN Solutions

ITV partners Carlton and Granada were seen in focus yesterday, up 4.94% and 3.62% respectively. The broadcasters were boosted by continued speculation that a consortium led by former Channel Five chief executive, David Elstein, may attempt to buy out the group after its merger (see Elstein’s ITV Bid Boosted By Hallmark Link).Elsewhere, Cable & Wireless… Continue reading Sharewatch: ITV Partners Rise On Elstein Speculation

The MXR consortium is launching a major integrated marketing campaign to promote the latest DAB digital radio receiver in the run up to Christmas.The four month campaign will begin later this month and will focus on driving sales of the new Intempo DAB digital radio in Currys and Dixons stores during the festive season.Radio station… Continue reading MXR To Promote Digital Radio With Pre-Christmas Push

As ROI becomes more important to cash strapped marketers, online advertising and the accountability it affords is becoming increasingly popular. Karen Salamon, marketing director at Overture UK, looks at how search targeted marketing will evolve over the coming months.It’s no secret that the easiest place to measure any kind of marketing campaign is online. The… Continue reading NewsLine Column: The Future Of Commercial Search

Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market.The latest figures from the Advertising Association and World Advertising Research Centre show that outdoor… Continue reading Growth In UK Adspend Slows During Second Quarter

Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail

H Bauer is to shake-up the television listings market with the launch of a new weekly magazine entitled The Total TV Guide.The new title, which launches today, will cater for the 10 million UK households with access to digital TV. It will be supported by a national TV ad campaign and a specially discounted trial… Continue reading H Bauer Goes Totally TV With New Listings Title