Dennis Publishing is hoping to boost circulation at its flagship men’s lifestyle title, Jack, by relaunching the magazine with a new larger format.The new look title will appear on news-stands this November and will increase in size to National Geographic proportions in an attempt to raise visibility and awareness at point of sale.The magazine will… Continue reading Dennis Reveals New Look For Jack Magazine
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured Guess watches to sponsor a global advertising campaign to find the next supermodel.The campaign, to find the new face of the Guess fashion brand, will run across 60 countries wordwide and will feature advertising and promotional campaigns backed by editorial support in 29 editions of Elle… Continue reading Elle Teams With Guess For Global Ad Campaign
Flextech television’s Soap Addicts show has secured a unique sponsorship agreement with Sky’s interactive betting channel, Fancy a Flutter.The deal, which runs for the whole of August, will include Fancy a Flutter branding at the beginning and end of the show, which airs on Challenge TV weekdays at 11.30am and 4pm, as well as during… Continue reading Flextech Secures Fancy a Flutter For Interactive Sponsorship
IPC Ignite, the men’s lifestyle and entertainment division of IPC Media, has appointed Kevin Heery as head of its online operations.Heery will be responsible for implementing IPC Ignite’s entire internet strategy and will work to develop commercial partnerships with third parties. He will also manage the online team to deliver revenue from internal projects.He will… Continue reading IPC Ignite Appoints Heery To Lead Online Division
Online travel travel company, lastminute.com, today said that it is still on track to make its first profit by the end of this year, in what is a symbolic milestone for one of the pioneers of internet commerce. The group’s Q3 2003 financial results show profits before exceptional items and tax of £1.6 million, up… Continue reading Lastminute.com Moves Toward First Profits
The creditors of insolvent German media group KirchMedia have voted unanimously to accept a â‚Ź1.3 billion bid for the ProSieben broadcasting business from US media investor, Haim Saban (see Saban Back In For KirchMedia). The agreement comes just two months after another â‚Ź2.0 billion proposal collapsed (see Kirch TV Deal Hits The Rocks). Saban’s â‚Ź7.50… Continue reading KirchMedia Creditors Accept Saban’s €1.3bn ProSieben Offer
Trinity Mirror was seen in the spotlight yesterday, inching up 0.21% despite news of 45 further job losses across the editorial department of the Daily Mirror and the announcement that the Welsh edition of the paper will cease to exist as a stand alone title (see Jobs Go At The Daily Mirror As Cost Cutting… Continue reading Sharewatch: Trinity Inches Up Following Job Losses
The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003
BSkyB’s monopoly over top-flight English football looks set to come to an end after the European Commission warned it will force the Premier League to auction off its football right packages individually.The EC insists it will not be pressured into letting BSkyB walk away with all three gold, silver and bronze packages of 138 live… Continue reading BSkyB Could Face Red Card Over Premiership Rights Bid
The Sunday Telegraph has secured mobile phone service operator, 3, to sponsor its special Premiership football supplement.The 36-page supplement, which will be published later this month to coincide with the start of the new football season, will feature a range of commentary and analysis including Gary Lineker’s view on the future prospects of every Premiership… Continue reading Telegraph Secures 3 To Sponsor Premiership Preview
