The Radio Advertising Bureau (RAB) has appointed Chris O’Shea as creative consultant as part of its bid to increase the quality of radio advertising.According to the RAB, O’Shea’s appointment is part of its campaign to help creative agencies produce radio advertising they and their clients can be proud of.O’Shea has worked in creative departments for… Continue reading RAB Appoints O’Shea As Creative Consultant
ITV2 has launched a new on-air identity, which builds on the ITV1 logo and is designed to assist in the creation of a “new personality” for the station.The new channel identity, is designed around the concept of “flip-side” and will promote ITV2 as the complimentary alternative to ITV1, with a more modern and youthful feel.The… Continue reading ITV2 Launches New On-Air Look
Wireless Group chief executive, Kelvin MacKenzie, has reiterated his threat of legal action against RAJAR following its rejection of electronic measurement (see RAJAR Says ‘No For Now’ To Electronic Measurement).Speaking at this year’s annual Radio Festival in Birmingham, the flamboyant former Sun editor claimed that electronic meters are more accurate than the current diary system… Continue reading MacKenzie Off To Court Over Electronic Measurement
This month sees the release of the 100th issue of Official UK PlayStation Magazine (OPM). Published by Future Publishing, the best-selling magazine is the only title still dedicated to the original Sony PlayStation. Featuring news, reviews and previews of all the latest games, OPM launched in November 1995 as the only official magazine dedicated to… Continue reading Playstation Magazine Reveals 100th Issue
The number of mobile portal users in Western Europe will exceed 40 million by 2007, according to findings from IDC. A mobile portal is a powerful and flexible tool used for delivering specialised services to a wide range of handset users. IDC examined the potential of these applications in sixteen countries and concluded that the… Continue reading Mobile Portals Offer Gateway To Next Generation Services
Total UK advertising expenditure was relatively flat in 2002 as the football World Cup prompted a second half revival following a difficult start to the year, according to figures published today.The Advertising Statistics Yearbook from the Advertising Association shows that spending, including agency and production costs increased by 1.2% to £16.7 billion. However, this equated… Continue reading Nominal Growth For Advertising Market In 2002
Capital Radio boss, David Mansfield, has moved to rule out a potential takeover by American-owned Clear Channel following the relaxation of the media ownership regulations (see Draft Communications Bill Relaxes Cross Media Rules).Lowry Mays, chief executive of Clear Channel, has made no secret of his intention to acquire a major UK radio group once the… Continue reading Capital Radio Chief Moves To Quash Clear Channel Takeover
UK advertising expenditure totalled £16.7 billion in 2002, according to latest statistics from the Advertising Association. Cinema advertising, direct mail and the internet all saw healthy gains but the press sector continued to perform poorly with revenues down by almost £200 million to £8.31 billion.Also On MediaTel Insight Today…Website Affinity Driving Purchase Intent, Says StudyInternet… Continue reading MediaTel Insight: 2002 UK Advertising Revenue Figures
Trinity Mirror was seen in the spotlight, up 2.05%, on reports that chief executive, Sly Bailey, has ruled out the demerger of the company’s national and regional newspapers and is set to initiate a thorough cost-cutting programme (see Bailey Seeks To Cut Costs At Trinity Mirror).Cordiant also remained in focus, down 6.67%. The stock was… Continue reading Sharewatch: Trinity Rises On Positive Comments
Guardian Unlimited is to introduce a range of paid-for web content and services from later this month, including digital editions of the Guardian and the Observer.Although access to the core Guardian Unlimited network will remain free and unrestricted, users will be able to purchase an ad-free version of the site for £20 a year and… Continue reading Guardian To Charge For Web Content
