Granada Enterprises is launching a £1.5 million television and outdoor advertising campaign to promote a range of products featuring its pre-school character, Engie Benjy.The ‘Is your imagination big enough?’ campaign will promote a specially produced series children’s toys based on the animated series, which features the voices of Pop Idol presenters Ant and Dec.There will… Continue reading Granada Launches £1.5 Million Pre-School Marketing Drive
The Newspaper Society has restructured its marketing department with greater emphasis on generating new business for its members.The move comes less than a month after Russell Collier took over as marketing manager following the departure of David Hoath, who left to become group advertising sales director at regional newspaper publisher Newsquest (see Newspaper Society Appoints… Continue reading Newspaper Society Restructures Marketing Operations
BBC3, the new entertainment channel for young adults, has revamped its schedules following reports that its launch was marred by a confusing array of programmes.The channel’s controller, Stuart Murphy, has reorganised the autumn schedule into zones to make it easier for viewers to understand and has reportedly admitted that the channel was ‘unnavigatable’ at the… Continue reading BBC Revamps Schedules For The Autumn Season
TalkSPORT has secured Citroen for a week long promotion which will highlight the car manufacturer’s new Berlingo van.The promotion will be based around a competition offering listeners the opportunity to win a brand new Citroen van and will run across the station’s new drivetime programme, hosted by former international footballer, Tony Cascarino (pictured) and Patrick… Continue reading TalkSPORT Secures Citroen For New Berlingo Promotion
The US internet advertising industry reported the second consecutive quarter of growth for the first three months of 2003, with revenues rising 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…UK Media Companies Upbeat On RecoveryThe war-induced anxiety that characterised the first… Continue reading MediaTelINSIGHT: US Internet Adspend Jumps In Q1
Advertising revenues at the Telegraph Group dropped by almost 12% in the second quarter as the downturn in the recruitment sector persisted.The group, which publishes the Daily Telegraph and the Sunday Telegraph said that operating profits were down by £2.1 million to £76.2 million in the three months to June. The two titles saw ad… Continue reading Ad Revenues Plummet At The Telegraph
The war-induced anxiety that characterised the first half of 2003 has now passed and UK media firms are becoming increasingly sure that a revival in the advertising economy is imminent. The quarterly survey of media companies carried out by the MediaGuardian and NOP found that almost a quarter expect growth in UK adspend over the… Continue reading UK Media Companies Upbeat On Recovery
The US internet advertising industry reported the second consecutive quarterly rise in revenue for the first three months of 2003, up by 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). This is the first time in two years that two consecutive quarters have shown rising… Continue reading US Internet Adspend Jumps By 11% In First Quarter
By the end of 2003 there will be more than 150 million mobile phone subscribers in the US but the rate of growth is expected to slow, according to eMarketer. The research firm calculates that wireless subscriptions will increase by 8% to 151.4 million this year but saturation point is fast approaching. It is estimated… Continue reading Mobile Phone Growth Slows In The US
Global sales of camera phones are set to rise to more than 50 million by the end of 2003, according to a new study from analyst firm ARC Group. The report, Future Mobile Handsets 2003-2008 claims that existing mobile phone users will drive growth as they trade in their current handsets for new feature-rich models.… Continue reading Camera Phone Sales To Double In 2003
