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Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy

In 2007, the majority of internet users in prominent western countries will be experienced surfers. Even now, the US can no longer claim be the most web savvy nation, according to a study by Jupiter Research. North America pioneered internet use but growth has slowed in recent years and CommerceNet estimates that by 2005, 68%… Continue reading Seasoned Net Users Will Hold Sway In 2007, Says Jupiter

Mobile operators and technology providers are yet to fully exploit the business market for mobile data services, according to a recent report by Analysys. The telecoms consultancy found that although businesses account for 15% of mobile operators’ customers and 40% of mobile voice revenue, they generate only 11% of mobile service revenue from non-voice services… Continue reading Email To Drive Mobile Data Revenues In Europe

The popularity of WAP-enabled mobile phones continued to surge in July, with the total number of page impressions viewed in the UK hitting 904 million, according to the latest research from the Mobile Data Association (MDA). The figures from GSM Network operators O2, Orange, T-Mobile and Vodafone represent a 15% increase on the previous month… Continue reading WAP Usage Hits New High In July

ITV partners, Carlton and Granada, were seen in focus yesterday, following last week’s heavy losses. The stocks were seen in recovery, up 3.01% and 3.90% respectively.ITV’s director of programmes, Nigel Pickard, recently outlined plans to revitalise the schedules at the UK’s largest commercial broadcaster (see MGEITF 2003: Pickard Outlines Plans To Revitalise ITV).Broader market sentiment… Continue reading Sharewatch: ITV Partners Bounce Back Following Losses

The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce.The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning to… Continue reading British Businesses See Broadband Uptake Double

Despite the increasing popularity of media neutral planning, Mark Young, managing director of The Leaflet Company, claims that door drop campaigns are often overlooked by direct marketing agencies that fail to recognise the medium’s mass market potential…In an age of media neutrality I find it somewhat bemusing that when it comes to booking a door… Continue reading NewsLine Column: Turn On, Tune In And Door Drop

Carlton has secured a deal with Westmill Foods that will see its new range of Ken Hom products sponsor ITV1’s daytime chat show, Today With Des And Mel.The deal includes full broadcast sponsorship of the series, which returns to ITV1 next week for its autumn run. Celebrity chef Ken Hom and his new pan-Asian range… Continue reading Carlton Secures Sponsor For ITV’s Today With Des And Mel

ISBA is urging online media buyers to only book advertising space on websites that have been fully audited by ABC Electronic.Over the past few years ISBA has been working to ensure that ABCe becomes established as the standard auditing service for UK websites. The industry body is now calling on all advertisers to make use… Continue reading ISBA Urges Online Media Buyers To Support ABCe Audits

AOL has finally confirmed that it has signed a high-profile deal with Dixons to promote its dial-up internet services in the electrical retailer’s 1,100 stores throughout the UK.The deal, which is thought to be worth around £100 million, follows the decision taken by rival internet service provider, Freeserve, not to renew its exclusive five year… Continue reading AOL Signs Major Internet Marketing Deal With Dixons