Broadband internet access will be installed in 50 million, or 30%, of European homes by 2008, representing 57% of the online population at that time, according to a new report from Forrester Research. The research group has revised its forecasts after stronger than expected growth in 2002.Also On MediaTel Insight Today…Liberty Buys Partner’s Stake In… Continue reading MediaTel Insight: Broadband To Hit 30% Penetration In Europe By 2008
The market for new mobile phone services, such as picture messaging, could almost double by the end of the year, according to the latest study from Mediaedge:cia.The research shows that 7% of mobile phone users already have picture messaging capability, with a further 5% predicted to adopt the service within the next six months. Growth… Continue reading Picture Messaging Set To Take Off In Next Six Months
RAJAR’s rejection of electronic measurement may have provoked condemnation from Wireless Group chairman, Kelvin MacKenzie, but the move has received the support of advertising agencies keen to maintain the currency used to trade millions of pounds worth of radio audiences.The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People… Continue reading Agencies Support Rejection Of Electronic Measurement
Mobile phone usage in Europe is likely to hit an 80% penetration saturation point around 2008, after which growth is likely to stall, according to new forecasts from Forrester Research. The research group predicts that there will be 310.7 million European mobile subscribers by 2008, representing a 79% penetration of the total population, as shown.… Continue reading European Mobile Penetration Will Hit 80% Ceiling, Says Forrester
The Newspaper Marketing Agency (NMA) has announced a significant expansion of its team, with the appointment of former Mindshare Worldwide managing partner Nigel Bromley to the key role of senior marketing manager.Bromley will help the NMA forge a close working relationship media planners and agencies in an attempt to promote national newspapers to advertisers. He… Continue reading NMA Boosts Team With Senior Marketing Appointment
Shadow Culture Secretary, John Wittingdale, has branded the Government’s decision to accept Lord Puttnam’s plurality test amendment to the Communications Bill a “humiliating surrender” to those opposing the liberalisation of the media ownership regulations (see Government Ends Media Ownership Deadlock).The outspoken Conservative MP said the eleventh hour amendment to impose a special public interest test… Continue reading Tories Attack ‘Humiliating’ Communications Bill U-Turn
Active Value, the US fund management service and the largest shareholder in Cordiant Communications, has again increased its stake in the group, this time buying 113.4 million shares.The purchase raises Active Value’s stake in Cordiant to 27.1%, comfortably past the 25% mark at which it has the power to block the proposed takeover of Cordiant… Continue reading Active Value And Unknown Investor Buy Cordiant Shares
The British Medical Association’s calls to ban alcohol advertising in an attempt to combat the rising levels of binge drinking among young people, have been met with fierce opposition from the drinks industry.The ban was called for at the BMA’s annual conference yesterday, where medical student, Leigh Bissett, claimed: “Alcohol inflicts huge damage to society… Continue reading Call For Ban On Alcohol Advertising Meets Stiff Opposition
Flytxt has revealed that a series of mobile marketing campaigns have helped drive subscribers to Chrysalis Radio’s text clubs at a rate of over 10,000 a month.The wireless marketing group is to promote the new text systems, which launched in May, with a host of summer promotions involving SMS activity across the Heart and Galaxy… Continue reading Flytxt Reveals Success Of Chrysalis Radio’s Text Club
The Telegraph Group has signed a six-figure deal to promote MG Rover across the Daily and Sunday Telegraph.The campaign will invite Telegraph readers to enter a prize draw in order to win a brand new Rover. Responses will then be collated and followed up with a direct marketing push to encourage readers to test drive… Continue reading Telegraph Revs Up With New Rover Promotion
