Support for the BBC’s public funding system has received a boost after just 17% of consumers said they wouldn’t object to seeing advertising on the Corporation’s channels, according to the latest research from Key Note.The study shows that women are slightly more opposed to an advertising friendly BBC than men, while just 9% of the… Continue reading Consumers Switch Off To Ads On BBC Channels
Heinz has been revealed as the most remembered brand in the UK ahead of some of the best known international names, which failed to get mentioned in a series of consumer surveys carried out over the last year.Heinz brand came out top in four out of five polls conducted by market research group, Martin Hamblin… Continue reading Survey Shows Brands Mean Heinz For UK Consumers
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits
The amount of rich media advertising in the average online campaign has increased significantly over the last year due to its growing effectiveness, according to new research from Dynamic Logic and Nielsen//NetRatings.The research shows the higher cost of using rich media in online advertising campaigns is justified by a better return on investment. It states:… Continue reading Research Confirms Growing Power Of Rich Media Ads
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
Future Publishing has acquired Carlton Stanhope Media’s Future Home magazine and plans to merge it with its existing Digital Home title.The move will see the significant expansion of Future’s monthly home interest magazine, which was tested with a one-off edition last Christmas and launched as a monthly stand alone title in May (see Future Publishing… Continue reading Future Expands Digital Home Magazine With Acquisition
The Telegraph is launching a radio advertising campaign to support its new Dine Out supplement, which will offer readers discounted meals at selected restaurants across the UK.The 24-page tabloid supplement will be published next Saturday and will offer readers that collect tokens from the Daily and Sunday Telegraph, specially discounted deals at 500 UK restaurants.A… Continue reading Telegraph To Promote Discount Dining With Ad Campaign
The second half of 2003 promises to be as difficult for ITV as the first with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading MediaTel Insight: ITV Treads Water In Difficult Seas
The number of Britons using online banking services is set to hit 11.5 million by the end of the year, according to a new report from Datamonitor. The number of online bankers has almost doubled since the height of the dotcom boom in 2000 when they numbered 5.6 million. Moreover, traffic to online banking sites… Continue reading Britons Cash In On Online Banking
Because of a growing need to connect remote and mobile workers, medium-sized firms in the US have increased their outlay on telecom services and equipment and total spending is predicted to exceed $20 billion this year. A new report from In-Stat/MDR claims that mid-market companies, namely those with 100-999 employees, are looking to the future… Continue reading Medium-Sized Companies Raise Telecom Budgets
