United Pan-Europe Communications, the largest cable television company in Europe, has taken a step closer to emerging from bankruptcy after the Dutch attorney general advised the supreme court to reject a creditor appeal blocking the move. Earlier this year, UPC’s restructuring programme was approved by shareholders (see UPC On The Road To Recovery) and the… Continue reading UPC Ready To Emerge From Bankruptcy
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The European Commission has called on its member states to introduce new rules to outlaw spam and has highlighted the need for more international co-operation in the fight against unsolicited commercial emails.Commissioner for Enterprise and the Information Society, Erkki Liikanen, said that new EU rules for a pan-European ban on spam were a priority and… Continue reading European Commission Reinforces Need For Ban On Spam
US newspaper groups Dow Jones and New York Times Company have both reported Q2 advertising revenue figures slightly ahead of Merrill Lynch analysts’ expectations. NYT saw advertising revenues rise by 3.3% to $480 million during the quarter, $3 million better than analyst forecasts. However, whilst circulation revenues rose by 4.4% to $221 million, this was… Continue reading US Newspaper Publishers See Some Ad Gains
DoubleClick has launched a new service to allow online advertisers create and monitor rich media ads.The new DART Motif service, created with Macromedia, will enable internet publishers and marketers to simplify their rich media advertising.Over thirty clients including MTV and OMD Digital have already signed up to use the new technology, which promises increased efficiency,… Continue reading DoubleClick Unveils New Rich Media Product
US online advertising spend will not return to the boom levels of 2000 for another three years, according to the latest set of forecasts from eMarketer. In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now… Continue reading Latest US Ad Forecasts From eMarketer
The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to press reports.Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the authorities in Brussels, the Premier… Continue reading BSkyB Bids To Retain Premiership Prize
The demand for high-speed internet access via cable modem is set to drive the number of subscribers up from 27 million worldwide by mid-2003 to 34 million by the end of the year, according to a new forecast from In-Stat/MDR. With the demand for cable modem access still increasing, the research group predicts that there… Continue reading Global Cable Modem Users To Hit 68m By 2007, Says In-Stat
The Newspaper Society has appointed former head of the Australian Newspaper Advertising Bureau, Russell Collier, as its new marketing director.Collier, who takes up the position on 21 July, has spent more of his career working in multinational advertising and at media agencies, including Ogilvy & Mather in Sydney where his clients included Unilever, Xerox and… Continue reading Newspaper Society Appoints New Marketing Director
The Government funded dDAB Consortium is aiming to bring a greater level of interactivity to conventional radio broadcasts with the launch of the first ever live UK trials of a new multimedia radio service.The trials, which take place in London and Loughborough, will enable consumers with wireless devices to listen to various live audio channels,… Continue reading Radio Gets Interactive With First Ever Multimedia Trial
Gloomy news has emerged from the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them. The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance of… Continue reading INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement
