Cordiant remained in focus yesterday, down 12.5% after French advertising group, Publicis, attempted to prevent an investigation from the Financial Services Authority, claiming it had not created a false market in Cordiant‘s shares.The take-over deal has become somewhat cloak and dagger following news the mysterious Syrian-born chess promoter, Nahed Ojjeh, has increased her stake in… Continue reading Sharewatch: Cordiant Falls As Take-Over Saga Drags On
Mobile marketing company Enpocket has teamed up with O2 to launch the first major study into the benefits of advertising via multimedia messaging (MMS).The MMS Insight research programme will give marketers the opportunity to test a range of multimedia campaigns, including photos, music, colours, logos and animation, on selected O2 users.Four major brands including First… Continue reading Enpocket To Give Advertisers New Insight Into MMS
MTV and Motorola have launched the first stage of their £46 million, cross-promotional ad campaign with an integrated weekly TV show devoted to music and youth, entitled Mash.The new show is to launch across the MTV Europe Network later this month and will bring together music and mobile phones. It will feature extensive Motorola branding,… Continue reading MTV And Motorola Launch £46m Cross-Promotional Ad Deal
The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to a report in The Independent today. Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the… Continue reading BSkyB Bids To Retain Premiership Prize
Recent figures from the IAB show that levels of online spend during the latter part of 2002 were even greater than during the dotcom boom. However, there is still a certain amount of scepticism towards the medium and Jim Brigden, sales director of Overture UK, calls on marketers to put the past behind them and… Continue reading NewsLine Column: The Online Advertising Revolution
WPP was seen in focus, up 5.61% week on week, despite concerns that its bid to take- over troubled advertising group, Cordiant Communications, may be scuppered by a mysterious investor, who is believed to be in cohorts with Publicis.Cordiant was seen up 6.67% week on week after Nahed Ojjeh, the Syrian-born chess promoter, increased her… Continue reading Sharewatch: WPP Rises Despite Cordiant Struggle
Advertising and marketing conditions in the second quarter are shaping up to be similar to Q1, with positive trends in the US whilst elsewhere remains mixed and quite weak, according to analysts at Merrill Lynch. Indications are of an upward momentum, with improved trading at the media companies likely to be followed by a similar… Continue reading MediaTel Insight: Merrill Lynch Tweaks Advertising Forecasts
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant.Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the world’s largest radio operator tried to swoop on Capital following the… Continue reading Clear Channel Boss Hits Back At Capital Radio
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant. Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the worldÂ’s largest radio operator tried to swoop on Capital following… Continue reading Clear Channel Boss Hits Back At Capital Radio
BT has welcomed Oftel’s ruling that its broadband marketing strategy does not breach the Competition Act, despite a string of complaints from Freeserve.Last October the internet service provider claimed that BT was abusing its dominance in the home phone market, by using its bills and customer service channel to market its broadband internet product (see… Continue reading BT Welcomes Dismissal Of Freeserve Complaint
