Sky Digital has secured Nivea as the first brand to use its new interactive TV advertising format designed to provide a more effective dialogue with consumers.The ‘impulse response’ campaign, negotiated by Carat, will give viewers the chance to request samples of the new Satin Sheen body moisturiser by pressing the red button on their remote… Continue reading Sky Secures Nivea To Use New Interactive Ad Format
Broadband internet access will be installed in 50 million, or 30%, of European homes by 2008, representing 57% of the online population at that time, according to a new report from Forrester Research. The research group has revised its forecasts after stronger than expected growth in 2002, also taking into account continued price cuts and… Continue reading Broadband To Hit 30% Penetration In Europe By 2008
The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group.Nahed Ojjeh is better known as a patron in the chess world than for wheeler-dealing in media but is understood… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
Chrysalis Radio has secured Martini to sponsor a range of programming across its Heart stations, as part of the drinks brand’s multimillion pound summer promotional campaign.The ‘Martini Moments’ sponsorship will run across Heart 106.2 in London and 100.7 Heart FM in the Midlands and will incorporate an element of mobile marketing to encourage interaction with… Continue reading Heart Shaken Not Stirred By New Sponsorship Deal
Some of the biggest names in radio will gather in Birmingham next week for this year’s annual Radio Academy Festival.NewsLine will report live from the event, which will tackle some of the most contentious issues facing an industry on the brink of upheaval at the hands of the forthcoming Communication’s Bill (see Government Confirms Relaxation… Continue reading Annual Radio Festival To Address Burning Issues
The Radio Authority has received thirteen applications for the new local FM analogue licence for Glasgow, which is the last to be awarded by the regulator before it hands over control to Ofcom later this year.Bidders for the licence, which covers an area of Glasgow and west central Scotland with 1.7 million adults, include all… Continue reading Radio’s Big Guns Line Up For Glasgow FM Licence
Broadband internet access will be installed in 50 million, or 30%, of European homes by 2008, representing 57% of the online population at that time, according to a new report from Forrester Research. The research group has revised its forecasts after stronger than expected growth in 2002.Also On MediaTel Insight Today…Liberty Buys Partner’s Stake In… Continue reading MediaTel Insight: Broadband To Hit 30% Penetration In Europe By 2008
The market for new mobile phone services, such as picture messaging, could almost double by the end of the year, according to the latest study from Mediaedge:cia.The research shows that 7% of mobile phone users already have picture messaging capability, with a further 5% predicted to adopt the service within the next six months. Growth… Continue reading Picture Messaging Set To Take Off In Next Six Months
The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group (see Active Value And Unknown Investor Buy Cordiant Shares). Nahed Ojjeh is better known as a patron in the… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
The ASA has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive.The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global messaging traffic, according to… Continue reading ASA Launches New Initiative To Help Can Spam
