Controversy continued to be the key to success for ads wishing to make the news with Propeller’s latest survey revealing that Honda’s award winning ‘cog’ TV commercial inspired the most column inches during the second quarter of 2003.The survey, which measures the volume of editorial coverage of ad campaigns in national newspapers, shows that Honda… Continue reading Honda Tops Latest Ads That Make News Survey
Wi-fi has a long way to go to establish itself in the public consciousness, according to a new report from Parks Associates which found that fewer than 3% of US internet subscribers have used hot spots. Public Hot Spots: Moving Beyond Road Warriors examines the current state and future development of the WLAN market. It… Continue reading US Consumers Still Cold On Hot Spots
WAP usage in the UK has almost doubled over the past nine months, according to the latest research from the Mobile Data Association (MDA).The figures show that 699 million page impressions were made across the four GSM mobile operators in May, taking the daily average to 22.5 million. This is double September 2002’s daily average,… Continue reading Wap Usage Continues To Grow During May
Viacom Brand Solutions and Viacom Outdoor have combined their retail and outdoor advertising offerings with the creation of a new service called Viacom Plus.The initiative will provide an “one stop agency approach” to marketing packages, which will be offered across Viacom’s portfolio of products.Viacom Plus will offer clients creative, media and retail planning, effectively cutting… Continue reading Viacom Launches Integrated Sales Service
Future Network, the specialist consumer magazine publisher, has reported a 7% increase in turnover for the first five months of 2003 with growth occurring in both circulation and advertising.Since May’s AGM, steady progress has been maintained with revenues from circulation up by 8% while advertising revenue rose 5%.The computer games sector was particularly dynamic with… Continue reading Gaming Points Way Ahead For Future Network
Granada has persuaded Mini to follow up its sponsorship of ITV1’s Cold Feet with a six figure deal to sponsor a major new drama series called Between The Sheets.The deal, negotiated by Leigh Moscrip at Granada Enterprises and Matthew Platts at Vizeum, includes a range of sponsorship credits and break bumpers around each episode of… Continue reading New ITV Sponsorship Puts Mini Between The Sheets
NatMags’ flagship women’s glossy, Company, is to feature a special supplement dedicated to high street shopping, entitled Shop!, which may become a standalone title in its own right.The new handbag sized supplement will be included in this month’s edition of Company magazine and will contain 100 pages of advertising and editorial. A second edition of… Continue reading Company Introduces New Dedicated Shopping Supplement
Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year on year and means that 47% of UK households now have access to the web.Also On MediaTel Insight Today…US Consumers Still Cold On… Continue reading MediaTel Insight: UK Internet Penetration Approaches 50%
Liberal Democrat peer, Lord McNally, has narrowly failed to enforce changes to the Communications Bill which would have prevented Rupert Murdoch from buying Channel Five.Despite support from across the political divide, the proposed amendment (see Lib Dems May Scupper Communications Bill Compromise) was defeated by 167 votes to 137.Prior to the vote, Lord McNally gave… Continue reading Lords Fail to Carry “Murdoch Amendment”
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. Earlier this year, ITV companies were told to anticipate flat revenues for the full year to September (see ITV Advertising And Merger Outlook From Lehman Brothers) but the situation… Continue reading ITV Advertising Forecasts From Lehman Brothers
