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The number of mobile phone subscribers in the UK is set to hit 53 million by 2007, reaching 88% of the population, according to forecasts from The Research Room. This will place the UK mobile market as the third largest in western Europe, behind Germany with 67.6 million users and Italy with 54.1 million. The… Continue reading Almost 90% Of UK Population Will Use A Mobile By 2007, Says Report

US radio advertising revenues continued to show growth during June, with combined national and local spend rising by 4% year on year, according to the latest forecasts from the Radio Advertising Bureau (RAB). National expenditure jumped by 16% in the month, whilst local remained flat. Across the whole of the first half, national revenues are… Continue reading US radio advertising revenues continued to show growth during June 2003

Another survey of broadband internet users has found that whilst they want more compelling, premium content, very few are actually willing to pay for it. Strategy Analytics questioned 525 US broadband households on which kinds of services they would be interested in and whether they would be willing to subscribe to them. The response was… Continue reading Broadband Users Want Premium Content, Few Willing To Pay

Newspaper executives are to get an insight into how lucrative mobile services can be on a two-day study trip organised by the World Association of Newspapers (WAN). The trip to Oslo on 1 and 2 September will feature case studies of profitable news and information services from around the world, an explanation of how newspapers… Continue reading Press Bosses To See Benefits Of Mobile Services

Lower retail prices and the increase in digital content are set to boost demand for integrated digital televisions (iDTVs) and high-definition TVs (HDTVs), according to a new report from IMS Research. Consumer take-up of iDTVs, which are capable of receiving digital programming without a separate set-top box, has had a slow start, says IMS. High… Continue reading Demand For Integrated Digital TV Sets To Rise, Says IMS

BSkyB was seen in the spotlight ahead of today’s expected decision over the Premier League’s football rights package. It is understood that the satellite broadcaster is offering a lump sum for the bulk of rights, which is thought to include separate offers for individual packages and a substantial bid for the entire bundle based on… Continue reading Sharewatch: BSkyB Falls Ahead Of Football Rights Decision

Radio station operator and production company, UBC Media, said that it has managed to boost commercial airtime revenues in June and July, after taking ‘remedial action’ earlier in the year.In June, UBC said that airtime sales for the first two months of its financial year were below expectations. The group then took ‘swift remedial action’… Continue reading UBC Sees Radio Revenue Turnaround After Weak Start

Opus has secured Toyota Avensis as the new sponsor of Classic FM’s Smooth Classics At Seven, in an innovative deal that includes an hour of commercial-free broadcasting on the station.The media partnership is worth in excess of £300,000 and includes full on air and online sponsorship. For the first time Classic FM listeners will also… Continue reading Opus Secures Toyota For Ad Free Hour On Classic FM

Internet advertising is becoming increasingly popular amoungst FMCG brands and Britvic has announced plans to increase its investment in new media with an extensive campaign to promote its Tango softdrink online.The campaign is based around an on-pack promotion, developed in association with PlayStation 2, which offers consumers the chance to win PlayStation 2 products on… Continue reading Britvic Turns To The Internet For Tango Advertising

AOL has secured an agreement with RealNetworks to provide its broadband members with video content from the latest series of Pop Idol, in a bid to boost uptake of its high-speed internet service.AOL will be the only broadband service provider to offer its subscribers Pop Idol video content free of charge, when the popular television… Continue reading AOL Hopes To Boost Broadband With Pop Idol