The Independent Television Commission (ITC) has received 126 complaints over a Halfords ad, which featured chimpanzees dressed as humans.The ad, which included the strapline: “with our deals you pay peanuts so we thought we’d give you monkeys” showed chimpanzees dressed in tracksuits riding bikes and ‘working’ on cars.The ad provoked a flurry of complaints from… Continue reading Halfords Climbs Down Over Chimp Advertising
The global CRM market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. Customer Relationship Management (CRM) is a concept used to learn more about customers’ needs and behaviors in order to improve relationships with them. Aberdeen believes that various innovations are set to bring about… Continue reading CRM Spending To Grow 30% By 2006, Says Report
Sky News has launched a new broadband content service, called Sky News Active, which it claims is the world’s first interactive news channel.The new service will feature video streaming and additional content from Sky News and will be similar to the Sky News Active service available via digital television.It will consist of eight special channels… Continue reading Sky News Launches Broadband Services
Ipsos-RSL last week issued Europe 2003, its fourth annual report on the lives of the continent’s elite residents. The survey of Europeans in the top 4% bracket is carried out for media planning purposes to ascertain the media consumption and lifestyle of more than 10 million affluent consumers. To qualify, respondents must be at least… Continue reading Media Habits Of Movers And Shakers Under Scrutiny
Granada Enterprises has extended its sponsorship agreement with Silentnight Beds, which is to sponsor the fourth series of Where The Heart Is later this month.The sponsorship agreement, which will incorporate animated break bumpers, will be worth around £500,000 and last for the entire series.The deal was brokered by Stewart Hunt, senior sponsorship executive at Granada… Continue reading Granada Cuddles Up To Silentnight
This week sees The Rural and Regional Broadband Conference organised by the The Access to Broadband Campaign (ABC) which seeks to find out how high-speed internet services can be made accessible and affordable for all members of British society. The UK government remains committed to the objective of making the UK the leading broadband market… Continue reading UK Conference To Debate Broadband Divide
TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competition will feature the new directory service’s strapline,… Continue reading TalkSPORT Secures New Directory Service For Promotion
The battle for control of Cordiant Communications has taken a bizarre new twist after it was revealed that a Syrian billionairess is the independent investor who recently purchased a 2% stake in the troubled advertising group (see Active Value And Unknown Investor Buy Cordiant Shares). Nahed Ojjeh is better known as a patron in the… Continue reading Endgame No Clearer As Chess Fan Makes Move On Cordiant
The ASA has stepped up its fight against spam with the launch of a new set of guidelines designed to help consumers reduce the amount of unsolicited commercial emails they receive.The guidelines have been issued in response to the growing problem of spam, which now accounts for around 40% of global messaging traffic, according to… Continue reading ASA Launches New Initiative To Help Can Spam
John Malone’s Liberty Media has agreed to pay $7.9 million for full control of the shopping channel QVC raising doubts about the company’s ability to make a competitive bid for the US entertainment assets of Vivendi Universal. Earlier this year Liberty, which already has a 42% stake in QVC, triggered a clause in its deal… Continue reading Liberty Buys Partner’s Stake In QVC
