UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC).The high spots in Q1 were outdoor and direct mail, which turned in current currency… Continue reading War In Iraq Slows Growth In UK Adspend
UK advertising spend posted a 1.5% nominal growth in the first quarter of the year, although after adjusting for inflation, expenditure showed a decline of 1.5%, according to the latest figures from the Advertising Association and World Advertising Research Centre (WARC). The high spots in Q1 were outdoor and direct mail, which turned in current… Continue reading UK Q1 Adspend: Up In Current Prices, Down After Inflation
Despite the continuing uncertainty in technology markets and disappointing uptake of new mobile data services, the cellular industry has picked itself up and shown renewed signs of growth in the past year. This upward trend is set to prevail during 2003 but following a sector-wide reality check, operators have been forced to lower their long-term… Continue reading INSIGHTanalysis: Mobile Sector Seeks To Maintain Growth
The UK’s terrestrial TV channels saw their combined revenues increase by 6.1% year on year during April, as the conclusion of the war in Iraq signalled and end to extended news programming and a return to normal scheduling.It was relative new kid on the terrestrial block, Five, which experienced the biggest year on year increase.… Continue reading TV Market Round-Up – April 2003
Digital terrestrial TV service, Freeview, is helping to convert more and more people from analogue to digital, with new figures showing that the service is now available in 1.6 million households. Research commissioned by the BBC and Dixons shows that Freeview has sold over 800,000 adapters since its launch in October, bringing the total number… Continue reading Freeview Hits 1.6m Box Sales
Freeview is helping to convince large numbers of refuseniks to join the digital revolution, with new figures showing the service is now available in as many as 1.6 million households.Research commissioned by the BBC and Dixons shows that the digital terrestrial service has sold over 800,000 adapters since its launch in October (see BBC Revives… Continue reading Freeview Convinces Sceptics To Join Digital Revolution
The UK Government has warned publishers that a significant number of magazines and websites will face tough competition as a result of electronic advances in the public sector. The current administration is committed to ensuring that all Government services are available online by 2005. This is likely to have ramifications in a range of areas,… Continue reading EGovernment Strategies Pose A Threat To Publishers
Ailing advertising group, Cordiant Communications, is to make another disposal of its non-core assets in an attempt to lighten the load of a £200 million debt burden, ahead of a likely sale of the group. It is to sell its 77.3% stake in German advertising and marketing company, Scholz & Friends, to management and Electra… Continue reading Cordiant Offloads Scholz As WPP Moves In
Global newspaper circulation witnessed its first decline in five years during 2002, down slightly by 0.4% on 2001, according to the World Press Trends report just published by the World Association Of Newspapers (WAN). The downturn in the global economy after a number of boom years has taken its toll on the newspaper industry, with… Continue reading Global Newspaper Sales Dip For First Time In Five Years
