Ailing advertising group, Cordiant Communications, is to make another disposal of its non-core assets in an attempt to lighten the load of a £200 million debt burden, ahead of a likely sale of the group. It is to sell its 77.3% stake in German advertising and marketing company, Scholz & Friends, to management and Electra… Continue reading Cordiant Offloads Scholz As WPP Moves In
Global newspaper circulation witnessed its first decline in five years during 2002, down slightly by 0.4% on 2001, according to the World Press Trends report just published by the World Association Of Newspapers (WAN). The downturn in the global economy after a number of boom years has taken its toll on the newspaper industry, with… Continue reading Global Newspaper Sales Dip For First Time In Five Years
The growing number of satellite and cable channels has led to a surge in the amount of children’s programming on TV, which has risen to its highest level in more than a decade, according to new research from industry watchdogs.The What Children Watch study, carried out by the Broadcasting Standards Commission and the Independent Television… Continue reading Study Reveals Surge In Children’s TV Programming
Freeview is helping to convince large numbers of sceptics to join the digital revolution with new figures showing the service is now available in as many as 1.6 million households.Research commissioned by the BBC and Dixons shows that the digital terrestrial service has sold over 800,000 adapters since its launch in October (see BBC Revives… Continue reading Freeview Convinces Sceptics To Join Digital Revolution
Month on month analysis of the latest ABC circulation figures for May reveals a mixed picture of the national newspaper market, as consumers appeared to turn their back on newspapers following the climax of the conflict in Iraq.Last month’s big story was the Daily Mirror, which experienced the most significant actual increase in circulation, adding… Continue reading ABC National Newspaper Round-Up – May 2003
Carlton and Granada have reportedly proposed directly linking advertising rates with audience figures in an attempt to save their planned £2.7 billion merger.According to reports in The Times, the offer is part of a final round of trading between the ITV companies and the Competition Commission in a last ditch attempt to gain approval for… Continue reading ITV May Link Advertising Rates To Audience Figures
Satellite is now making significant inroads in the United States and new figures indicate that cable’s domination of the multichannel market could be soon be a thing of the past. The Television Bureau of Advertising (TVB) reports that national ADS penetration reached 17.0% in May 2003, up from 15.1% at the same time last year.… Continue reading Satellite Making Its Mark In America
Future Publishing is launching the UK’s first consumer, news-stand mobile phone gaming magazine in response to the growing popularity of mobile gaming.The new title, Mobile Gamer, will launch later this month with a cover price of £3.95. It will contain 100 pages of features, reviews and special codes to access four mobile phone game demos.The… Continue reading Future Launches First Mobile Gaming Magazine
ITV2 achieved its highest ever monthly audience share in May to become the second most popular non-terrestrial channel behind Sky One.The latest data shows that ITV2 took a 2.16% share of all viewing in multi-channel homes last month, overtaking E4, UK Gold and the recently launched BBC3 to cement its position as one of the… Continue reading ITV2 Turns Up Heat On Competition During May
ITV has enlisted the help of Rivals Digital Media to provide new content and fresh design features for its relaunched football website.The new site will support the broadcaster’s football coverage and will provide sponsors and advertisers with another channel through which to reach consumers. It will include information on the Premiership and the Champions League… Continue reading ITV Joins With Rivals To Relaunch Football Website
