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Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace. In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be… Continue reading Crisis At Cordiant Nears Resolution

The Observer has boosted its magazine offering with a new monthly music publication entitled The Observer Music Monthly.The new title, which compliments the existing Observer Sport and Observer Food Monthly magazines, will launch later this month with the backing of a heavyweight ad campaign and marketing activity to support each individual issue.The magazine will be… Continue reading Observer Launches New Monthly Music Title

Advertisers have warned that proposals from Carlton and Granada to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger, would not go far enough to address their competition concerns. The Institute Of Practitioners In Advertising believes that a behavioural remedy, thought to have been put forward… Continue reading Advertisers Wary Of Revised ITV Merger Plans

Bar advertising is becoming an increasing popular way to reach young, affluent consumers and the medium is expected to see revenue grow significantly by the end of this year.The latest forecasts from pub media operator, Hi-Tech Solutions, suggest that the UK bar advertising market will grow by 9% over the next six months to reach… Continue reading Advertisers Hit The Bar In A Big Way During 2003

Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC). The report predicts that global media and entertainment spend will top $1.1 trillion in 2003, a 3.7% rise on last year. Following this, in the… Continue reading Media & Entertainment Spend To Show 4.8% Growth Over Five Years

Lycos is to run an online campiagn to promote Virgin mobile’s new cut price phone and text messaging rates.Virgin Mobile will feature special creatives on Lycos’ SMS composer service, which will run alongside existing TV, cinema, radio and press campaigns.Managing director of Lycos UK, Alex Kovach, commented: “At Lycos UK we are developing a media… Continue reading Lycos Teams With Virgin For SMS Deal

Consolidated figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers show that US online adspend was slightly higher in the fourth quarter of last year than announced in preliminary results in April (see US Online Adspend Drops 17% In 2002). The restated figures put Q4 internet spend at $1.6 billion, up from the previously reported… Continue reading IAB Revises US Q4 Internet Spend To $1.6bn

The Independent Television Commission is to monitor Five’s new cooking show, Dinner Doctors, which has been created and paid for by Heinz.The controversial new series focuses on recipes featuring Heinz products, such as baked beans and macaroni cheese. Heinz branding will not appear in the programme itself, but sponsorship idents will form part of a… Continue reading ITC To Monitor Heinz Food Show On Five

In three years time, most of the mobile phones sold in Western Europe will be camera-embedded devices, says a new report from Gartner Dataquest. The research firm estimates that by 2006, sales of camera-capable phones across the region will exceed 70 million. Some 66% of mobiles will come with an in-built camera, up from 9%… Continue reading Camera Phones To Galvanise European Mobile Market

Troubled Cordiant Communications has announced that it is on the verge of reaching a deal that will ensure its survival in the advertising marketplace.In a statement yesterday, the global marketing group, which is more than £200 million in debt, said that talks with unnamed companies were progressing and details of a deal should be revealed… Continue reading Crisis At Cordiant Nears Resolution