The Daily Telegraph and Classic FM have joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express.The deal will see the two media owners work together for the first time to promote American Express’s current ‘Long Live Dreams’ campaign across a range of media including radio,… Continue reading Telegraph Teams With Classic FM For Amex Promotion
With the notable exception of SMS, mobile data services have failed to take off in Europe and operators will have to show the utmost patience in the quest for reliable revenue streams. It is already acknowledged that prospects for 3G services remain bleak while the telecoms market remains in the doldrums (see 3G Burden Getting… Continue reading SMS Remains Dominant Mobile Data Application
The Government is planning to crack down on alcohol advertising with a public education campaign specifically designed to combat the growing problems posed by alco-pops and other products targeted at younger drinkers.The new public education programme, which will from part of the forthcoming National Health Strategy, follows the drawn-out battle against the advertising of tobacco,… Continue reading Government Considers Clampdown On Alcohol Advertising
Out of home viewing helped Sky News to see its daily audience more than double during the first days of the war in Iraq, according to the findings of GfK’s controversial new audience measurement survey.The research, which uses an electronic wristwatch device to audit broadcast audiences, shows that the rolling news channel saw its average… Continue reading Sky News Boosted By New Measurement System
Mobile internet services attracted 535 million page impressions during April, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figures reflect the growing popularity of WAP enabled mobile phones, with the daily average number of page impressions for the month rising to 21 million, almost double… Continue reading Mobile Users Continue To Turn To WAP During April
After slipping back by 2% in March, the US radio sector has returned to slight growth in April, up by 1% year on year, according to the latest data from the US Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…SMS Remains Dominant Mobile Data ApplicationWith the notable exception of SMS, mobile data services have failed… Continue reading MediaTel Insight: US Radio Returns 1% Growth In April
Aegis Group, the global communications network, is to withdraw funding from US internet marketing firm NewworldIQ and is set to write off millions of dollars in investment. NWIQ was acquired by eVerger, a joint venture between Aegis and Warburg Pincus, at the peak of the dotcom boom but business has proved lacklustre and the decision… Continue reading Aegis To Write Down Investment In Dotcom Marketers
Cordiant remained in the spotlight yesterday after reports that its clients want the advertising group to seek “an industry partner” in its attempt to claw back some money for its investors. The stock was seen up 29.17%Meanwhile, allegations of corporate greed remained in focus on news that WPP’s chief executive, Sir Martin Sorrell, is facing… Continue reading Sharewatch: Cordiant Up On Hopes Of ‘Industry Partnership’
Cordiant Communications has made clear that it aims to find an industry partner rather than undergo thorough restructuring that would enable it to continue as a standalone company. The troubled advertising group said in a statement yesterday that discussions with clients were at an ‘advanced stage’ and there was consensus over the need to find… Continue reading Cordiant Committed To Buyout Strategy
The personal video recorder (PVR) may be the next killer application for BSkyB’s digital satellite service, with the current free trials to be followed by a marketing push towards Christmas.Speaking at a Merrill Lynch-hosted TMT conference this week, Sky’s chief executive, Tony Ball, outlined some of the company’s forthcoming plans. PVRs look set to figure… Continue reading PVRs Could Be The Next Killer Application For BSkyB
