BT is merging its Openworld high-speed internet service into a new joint venture with Yahoo! The move, which comes as BT pledges to put broadband at centre of its strategy, will see the creation of a new endeavour called BT Yahoo! Broadband. The co-branded service will give BT Openworld users access to a range of… Continue reading BT Goes Down Broadband Road With Yahoo!
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UK cinema admissions remained virtually static year on year during May at 13.8 million, despite the highly anticipated release of The Matrix Reloaded.The latest figures from the Cinema Advertising Association (CAA) show cinema admissions averaged 3.12 million a week during the month, reflecting a plateau in the recent growth enjoyed by the medium.May’s admissions were… Continue reading Matrix Fails To Reload Cinema Admissions In May
The number of active internet users worldwide will rise to almost 725 million in 2004, according to the latest forecasts from eMarketer. Recent studies have indicated that North America is no longer the world leader in terms of number of users (see Global Internet Population Tops 600 Million). This is supported by the eMarketer research… Continue reading Double Digit Internet Growth Continues
Future Digital is expanding its magazine portfolio with the launch of a new monthly photography magazine, entitled Digital Photography Techniques.The new 116-page title launches later this month with a coverprice of £5 and contains practical hints and tips on the art of digital photography.Each issue of Digital Photography Techniques will feature a CD including various… Continue reading Future Expands Digital Photography Portfolio
While Carlton and Granada go to greater and greater lengths to push through their long-awaited merger, analysts have warned that the second half of 2003 is likely to bring only ‘minimal’ growth for UK TV advertising. Further down the line, there are fears that PVRs could lead to greater fragmentation in the TV industry. A… Continue reading INSIGHTanalysis: Broadcasting Chiefs Look To The Future
Trinity Mirror is believed to have ruled out selling its national newspaper titles, which include the Daily Mirror and the People, following an extensive review of its business.According to a report in today’s Times, the decision to keep the titles was the result of a wide ranging review of the company instigated by Trinity’s new… Continue reading Trinity Mirror Rules Out Newspaper Sales
Virgin Radio has secured the first three brands to use its recently launched Roadies advertising initiative.Orange, Landrover Dealers and Virgin Trains have all signed up to the package, which is aimed at in-car audiences and provides brands with solus advertising within Virgin Radio’s traffic bulletins.Advertisers are given a unique slot in the bulletin, which is… Continue reading Virgin Gets First Advertisers On Roadies
Analysis of the media sector shows that ITV partners Carlton and Granada fell by 9.50% and 7.78% week on week following warnings that proposals to link advertising rates with audience figures in an attempt to secure approval for their planned £2.7 billion merger (see ITV May Link Advertising Rates To Audience Figures), would not go… Continue reading Sharewatch: ITV Partners Waver On Competition Concerns
The Times is extending its internet advertising portfolio to include a new travel classifieds search engine in a bid to drive online revenues.Times Online users will be able to search for world-wide choices from a range of travel options including accommodation, flights and cruises. The new service will also give advertisers the opportunity to include… Continue reading Times Online Extends Classified Ad Service
Freeview is now available in as many as 1.6 million households, but new research suggests the digital terrestrial service is failing to market itself as a commercial platform.A recent poll carried out by digital TV agency, Guerillascope, has found that while the majority of people are aware of Freeview, more than half think it is… Continue reading Freeview Fails To Market Itself As Commercial Platform
