More Uk articles

The decline in advertising revenues at the Financial Times is not expected to show any recovery until 2005, according to analysts at Morgan Stanley. The FT‘s parent company, Pearson, announced in April that the paper’s ad revenues had plummeted by 18% over the preceding twelve months, with the FT Group as a whole falling by… Continue reading Weak Advertising Expected At FT In Pearson Results

The continued recovery of the US advertising market has helped to boost revenues at media giant, Viacom, by 10% to a record $6.4 billion during the second quarter of the year. The strong performance was led by a 22% jump in the cable network, with a 10% rise in revenues at the television and video… Continue reading US Ad Pick-Up Boosts Viacom Revenues

The US House Of Representatives has voted by an overwhelming majority to overturn a proposal by the Federal Communuications Commission (FCC) to relax media ownership rules. Last month the Republican-dominated FCC voted 3-2 to raise the ownership cap for national broadcasters from 35% to 45% of homes (see FCC Relaxes US Media Ownership Rules As… Continue reading Congress Torpedoes Media Ownership Legislation

Outdoor advertising group JCDecaux has reported a 2.8% decline in turnover for the first half of 2003 with the Sars virus and the European advertising slowdown seen as contributing factors. Total revenue for the six months ended June 30 came to €758.2 million, compared with €779.9 million in the same period last year. In the… Continue reading Ad Market Remains ‘Difficult’ For JCDecaux

WPP once again took centre stage after Active Value, the investment group which attempted to block WPP’s planned take-over of Cordiant, finally bowed to pressure and waved through the £10 million deal.However, WPP limped up just 0.58% on the news, as investors also considered reports that Active Value is “well advanced in bringing legal action”… Continue reading Sharewatch: WPP Boosted As Cordiant Deal Gets Go-Ahead

Recent moves to curtail sexism in advertising and protect against affronts to human dignity from EU commissioner, Anna Diamantopoulou, have met with fierce criticism from the advertising industry. The plans were universally condemned by leading industry figures and the Daily Mail responded by superimposing Diamantopoulou’s head on to the body of a scantily clad model.Cultural… Continue reading Feature: Advertising To Women Misses The Mark

The Newspaper Marketing Agency (NMA) had its official launch yesterday and finally unveiled its wide ranging strategy to promote the benefits of advertising in the national press.The new industry body, which is the result of collaboration between the UK’s main national newspaper groups, also released the findings of its first major piece of research, which… Continue reading NMA Uses Official Launch To Unveil New Research

Maiden Outdoor has secured a deal that will see Sony Ericsson and Orange promote their new photo-messaging phones across its network of Transvision advertising screens at major London railway stations.The promotion will include photographing commuters on station platforms and then showing the pictures on the screens at stations across the capital.The campaign, which is part… Continue reading Maiden Secures Sony And Orange For Transvision Promotion

Opus has secured a six-figure deal with fabric softener brand Comfort Vaporesse to sponsor Sunday programming on Classic FM.The year-long deal breaks at the end of July and includes a number of slots that will run at strategic times throughout the day to the station’s 6.9 million listeners.The promotion will use the strapline “Comfort Vaporesse… Continue reading Opus Secures Comfort For Classic FM Sponsorship

Trinity Mirror is to close the Daily Mirror‘s two Saturday magazines M and Look, as part of a wider cost cutting strategy being launched by the publisher.The company told staff yesterday that the flagship weekly magazine, M, and the listings title, Look, are to close with the loss of as many as 30 jobs. The… Continue reading Trinity Mirror Closes Saturday Magazines To Cut Costs