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US business to consumer commerce spending will top $90 billion this year, due to some extent to the surging popularity of broadband, according to a new study from eMarketer. In its new report, North America E-Commerce: B2C & B2B, the research firm claims that spending on B2C products and services will increase by more than… Continue reading B2C Ecommerce Growth Maintained

Vivendi Universal, the indebted media giant, has confirmed that it is to sell its US entertainment assets in a bid to achieve financial stability. The French-based corporation posted losses of €23.3 billion in 2002 (see Vivendi Left Reeling By Staggering Losses), paying the penalty for the costly acquisition policy pursued by former chief executive, Jean… Continue reading Party Is Over For Vivendi

Marketing professionals responsible for major advertising budgets rate proof of return on investment above winning awards, audience research and brand identity when assessing their ad campaigns.New research from VAR International shows that marketers would strongly support the development of performance linked advertising if it could be measured directly against sales conversion.Despite return on investment (ROI)… Continue reading Research Reveals Importance Of Accountability

The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics. The latest Expenditure and Food Survey found that the number of online homes remained constant at more than 11 million in the final three months of the… Continue reading Internet Usage Up 16% In 2002, Says ONS

Flextech Television has secured Hello! magazine as the sponsor of Loose Lips, a new daily talk show on LivingTV.The sponsorship, which comes into effect next month, will include break bumpers featuring a creative designed and produced in-house by Flextech’s Creative Services team.Hello! is hoping the sponsorship will give it exposure to a younger audience in… Continue reading Flextech Brings Hello To Loose Lips On Living TV

Streaming media is set to show double-digit growth for both audio and video content through to 2005, according to new forecasts from AccuStream iMedia Research. Streaming media describes audio and video content which is transmitted via the internet in a ‘streaming’ or continuous fashion. The report says that video streams are on course to top… Continue reading Streaming Media Content To Show Double-Digit Growth

The Competition Commission today outlined a number of potentially key sticking points in the proposed merger of Carlton Communications and Granada into a single ITV company. In letters to the two companies, the regulator laid down a number of hypothetical remedies which may open the way for the merger should it be found to be… Continue reading ITV Merger ‘May Not Go Ahead’ Finds Morgan Stanley

High Definition Television (HDTV) is now firmly established in the mindset of US consumers although questions remain over the extent to which viewers will be willing to pay for enhanced programming. This is the inference to be drawn from a new survey by Dove Consulting. The research found that 13% of US consumers now have… Continue reading HDTV Attracts Premium Viewers, Says Report

The Competition Commission has sent letters to Carlton and Granada indicating that they may have to sell their advertising sales houses if their proposed £2.6 billion merger is to go ahead.The letters, which are part of the Commission’s enquiry into the creation of a single ITV, contain a number of “hypothetical” remedies that could come… Continue reading Carlton And Granada May Have To Sell Sales Houses

Text messaging reached an all time high in March with an average of 56 million SMS messages sent each day during the month, according to the latest figures from the Mobile Data Association (MDA).The total number of person to person text messages sent across the four UK GSM networks in March 2003 totalled 1.72 billion,… Continue reading Text Messaging Hits All Time High In March