The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time.Also On MediaTel Insight Today…German Surfers Ride The Broadband WaveGermany has consolidated its position as Europe’s leading internet market and around… Continue reading MediaTel Insight: Simultaneous Media Usage Increases
The BBC is readying itself for a backlash from commercial broadcasters, after revealing it is to produce a second series of the reality TV show, Fame Academy.Announcing the new series, the Corporation was keen to emphasise the ‘public service’ and charitable nature of the show, after the previous series raised £1 million for good causes.… Continue reading BBC Faces Commercial Wrath With More Fame Academy
James Brown, the ebullient founder of lad’s mag Loaded, has bowed to market forces and agreed to sell his I Feel Good magazine business to publisher Felix Dennis. It was reported last week that IFG had received a takeover approach (see Dennis Linked With Move For IFG) but at the time, the company refused to… Continue reading New Acquisition Makes Dennis Feel Good
Troubled advertising group Cordiant Communications was the media sector’s big mover again on Thursday, seen up 73.33% after reporting its 2002 results in time to avert a suspension in trading of its shares (see Cordiant Bounces Back As Short-Term Funding Is Agreed).However, it may well prove a hollow victory for the group as Cordiant’s auditor,… Continue reading Sharewatch: Cordiant Rises After Last Minute Restructuring
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic claiming that a ‘cultural Jurassic Park’ is in the making. Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive… Continue reading Communications Bill May Create Cultural Dinosaur Park
The government is facing further criticism over its plans to liberalise the regulations governing media ownership, with a leading academic warning that a ‘cultural Jurassic Park’ is in the making.Michael Tracey, director of the University of Colorado’s Centre For Mass Media Research, has informed the UK government of the risks inherent in the drive towards… Continue reading Communications Bill May Create ‘Cultural Jurassic Park’
The proliferation of available options and the increasing pressure on leisure time are reflected in a new report which shows that almost 70% of US consumers use various forms of media at the same time. The latest Simultaneous Media Survey (SIMM) carried out by BIGresearch, shows that over 68% of respondents say they regularly or… Continue reading Simultaneous Media Usage Becoming The Norm
The IPA has today announced the appointment of David Payne, former chairman of the Institute of Direct Marketing (IDM), to head up its direct marketing unit.The appointment is part of the IPA’s drive to expand its influence in direct marketing agencies. Payne is a founder member of the IDM and was co-founder of direct marketing… Continue reading IPA Appoints New Direct Marketing Chief
Germany has consolidated its position as Europe’s leading internet market (see Germany Is Top European Internet Market) and around a quarter of the country’s users now access the web via cable or DSL broadband. The number of DSL users in Germany had increased to 6.53 million by the end of the first quarter, according to… Continue reading German Surfers Ride The Broadband Wave
Internet usage is highest from noon to mid-afternoon and gradually declines throughout the day to a low point at midnight, according to the latest ad serving trend report from DoubleClick.The report, for the first quarter of 2003, supports research by Nielsen and comScore which deduced that the online medium has distinctive dayparts, just like television.… Continue reading DoubleClick Survey Shows Work Time Is Internet Prime Time
