With research revealing that a significant number of the UK’s leading brands are less trusted than in previous years, Media Planning Group’s Denise Turner asks whether the growth of advertising and marketing is to blame for creating a nation of cynics…In last week’s Marketing magazine a summary of the Reader’s Digest annual survey of Britain’s… Continue reading NewsLine Column: A Nation Of Cynics?
The Incorporated Society Of British Advertisers has strongly condemned a Government proposal calling for the complete ban of food and drink advertising during pre-school children’s TV programmes and related scheduling.The industry body claims the existing rules governing advertising to children are stringent enough and argues that the loss of revenue caused by such a ban… Continue reading ISBA Condemns Calls To Restrict Pre-School TV Advertising
Analysts at Morgan Stanley predict that BSkyB will report 153,000 new subscribers to its digital satellite service when it posts third quarter financial results later this month.This figure is at the top end of expectations, with Lehman Brothers expecting 145,000 additions and Merrill Lynch looking at 137,000.Morgan Stanley says that Sky faced limited competition during… Continue reading Morgan Stanley Expects 153k New Sky Subs In Q3
Capital Radio is launching a digital tracking system to measure on-air credits, in a move intended to improve the accountability of radio sponsorship and promotions.The new system, which has been developed in conjunction with Autonomy Corporation, monitors every second of a station’s output and uses voice recognition technology to hear and record any pre-determined brand… Continue reading Capital Radio Launches Sponsorship Tracking System
ITV2 appears to be benefiting from the success of the second series of I’m A Celebrity – Get Me Out Of Here and its coverage of the reality TV show has helped the channel to achieve its highest ever weekly share of viewing.According to figures from BARB, ITV2 achieved a 3.28% share of viewing in… Continue reading ITV2 Scores With I’m A Celebrity Get Me Out Of Here
Virgin Radio is planning to expand into the regional market and has announced its intention to launch FM radio stations in the West Midlands and Glasgow.The Glasgow-based Scottish Media Group is in the final stages of developing a new regional format of Virgin’s national station in bid for the proposed West Midlands FM licence. The… Continue reading Virgin Radio Looks To Tackle Regional Market
Chrysalis Radio chairman, Chris Wright, has vowed to play a ‘leading role’ in the formation of the UK radio landscape that will emerge after the new Communications Bill proposals come into force later this year.Also On MediaTel Insight Today…Online Content Providers Must Pioneer New Payment Methods, Says ReportThe introduction of more secure payment options could… Continue reading MediaTel Insight: Chrysalis Looks To Consolidation
IPC has secured Surf to sponsor a range of competitions and features in its weekly gossip magazine, Chat.The campaign will centre around a competition inviting Chat readers to participate in a test panel to verify the fact that Surf “removes 99% of all household stains”. The panel will use the washing powder for a week… Continue reading Chat Secures Surf For Advertorial Campaign
Britain’s three million small and medium enterprises (SMEs) are losing confidence in the economy, according to a new survey from the The Tenon Group. The Q2 2003 edition of the Tenon Forum found that 46% of businesses questioned are negative about economic prospects, with a mere 2% feeling positive on the outlook. This is a… Continue reading UK’s SMEs Lose Confidence In The Economy
The introduction of more secure payment options could act as a spur for the online content market, according to a new study carried out by PaymentOne. Sales of online content virtually doubled in the US last year and the sector as a whole was worth $1.3 billion (see Online Content Sales Surge In 2002). However,… Continue reading Online Content Providers Must Pioneer New Payment Methods, Says Report
