The Chartered Institute Of Marketing (CIM) is urging companies of all shapes and sizes to invest in brand development in order to sustain business performance during tough times.According to Laurie Young, a Trustee of CIM and marketing partner at PriceWaterhouse Coopers brand management is a powerful performance driver in the face of falling consumer confidence.… Continue reading CIM Urges Brand Investment In Times Of Crisis
When they were first launched on the market, there were widspread fears personal video recorders (PVRs) could sound the death knell for TV advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?). In truth, the reality has failed to live up to the hype but there are emerging signs that consumers are taking to… Continue reading PVR Uptake Gives Ad Industry Food For Thought
The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”The 64-page, full-colour supplement… Continue reading Telegraph Magazine Launches First Fashion Supplement
Until now the reality has failed to live up to the hype but there are emerging signs that consumers are taking to PVR technology leading to increased anxiety in the advertising fraternity.Western European Cable And Satellite Subscriber FiguresGermany has maintained its towering lead over all other countries in the region with practically twice as many… Continue reading MediaTel Insight: PVR Uptake Gives Ad Industry Food For Thought
Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research.The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when they… Continue reading Multi-Media Messaging Shows Potential For Advertisers
Carlton and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission on the grounds that it could potentially lead to a “substantial lessening of competition” in the market for TV airtime sales.Trade and Industry Secretary, Patricia Hewitt, today confirmed the decision, which will end hopes that a lengthy investigation in to the… Continue reading ITV Merger To Be Investigated By Competition Commission
CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001 as a result of “a strong second half reflecting the vibrant network upfront, the elections and holiday spending.”Also On MediaTel Insight Today…Future Network Acquires French Computer Mags DivisionOn the same day that it reported pre-tax profits… Continue reading MediaTel Insight: US Adspend Rises 4.2% In 2002
The media and marketing group, Aegis has announced a 12.8% rise in profits for 2002, following an increase in business at the Carat network. Aegis said that improving market conditions helped revenues to climb by 11.9% to £591.9 million last year. Pre-tax profits totalled £71.4 million, up from £63.3 million in 2001. “2002 saw a… Continue reading Aegis Heartened By Positive Annual Results
WPP was seen in focus on reports that chief operating officer, Sir Nick Scheele, infringed company purchasing policies by ordering that all of Ford’s marketing and advertising should go to WPP group. The stock was seen down 2.70%.Elsewhere, investors considered news from market research giant Taylor Nelson Sofres, which has refused to rule out a… Continue reading Sharewatch: WPP In Focus On Ford Probe
Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million (see Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period). Future launched 13 new magazines… Continue reading Future Network Moves Into Profit In 2002
