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Despite the prospect of war and fears of a double-dip recession, there was a general mood of optimism at the AAAA Media Conference in New Orleans last week. Of late, industry observers have been divided over the state of the advertising business. Jack Myers has insisted that the US market is experiencing ‘sustained upward momentum’… Continue reading AAAA Chief Upbeat On Ad Outlook

ITV partners, Carlton and Granada, were both seen recovering after yesterday’s losses, market watchers cited continued rumours of Apax Partners putting in a bid for parts of the companies ahead of their planned merger (see Venture Capitalists Eye Carlton And Granada). The stocks were seen up 0.32% and 0.48% respectively.WPP was also seen in focus,… Continue reading Sharewatch: Carlton And Granada Rise On Apax Rumours

Vivendi Universal yesterday announced record losses of €23.3 billion for 2002 but senior management has expressed confidence that the worst of the crisis is now over. The loss ranks as the largest in French corporate history, eclipsing the €20.7 billion deficit reported by France Télécom earlier this week. Total revenues rose by 4% to €28.7… Continue reading Vivendi Left Reeling By Staggering Losses

Van Wagner, the outdoor advertising group, has secured the national contract for all of Network Rail’s bridges from incumbent Maiden Outdoor.The 15-year deal represents a significant step forward for Van Wagner, which has previously focussed on premium London-based sites.Network Rail maintains thousands of railroad bridges across the country and the partnership will allow Van Wagner… Continue reading Van Wagner Secures 15-Year Deal With Network Rail

US broadband subscribers are more happy with their internet connections than their dial-up counterparts, according to the latest research from Arbitron and Edison Media Research. A survey showed that more than 70% of digital subscriber line (DSL) and cable modem broadband users were “very satisfied” with their connection compared to just 31% of narrowband users.… Continue reading Internet Users Show Support For Broadband

Cinema advertising group, Pearl & Dean, has secured Renault as the sponsor of a nationwide promotional campaign to promote French cinema in the UK.The campaign, which was negotiated by Ryan Sandilas at Carat sponsorship, has been developed in association with the Institut Français and Unifrance to run across a range of British UGC cinemas.The deal… Continue reading Pearl & Dean Secures Renault For French Film Sponsorship

The Government has announced plans to review the digital radio industry, in a move that could produce a switch-off date for the analogue signal. Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio

Mobile marketing company, Flytxt, is to launch the first ever SMS ad campaign for British Airways, to raise awareness of its official travel partnership with the Rugby World Cup.The campaign begins this weekend at the Six Nations Rugby Championship and is intended to drive sports fans to the airline’s website at ba.com. The initiative follows… Continue reading BA Teams With Flytxt For First SMS Campaign

Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than â‚Ź18 billion across Europe by 2007, according to a new report from Forrester Research. The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced… Continue reading Limited Growth Forecast For iDTV

Granada has secured a ground breaking £3.5 million deal with HomePride to sponsor a range of high-profile programmes on ITV1.The initial six month deal covers a number of programmes including The Bill, This Morning and Trisha. It represents the first time that a company has sponsored more than programme at the same time and is… Continue reading Granada Secures Innovative £3.5m Deal With HomePride