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VNU, the multinational marketing and media research firm, has today reported a rise in 2002 earnings but refused to speculate on what the year ahead may hold because of economic and political concerns. The Dutch-based company announced that earnings per share rose by 6% to €1.82 from €1.73 in 2001. VNU had already raised its… Continue reading Change In Strategy Brings Rewards At VNU

The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger To Be Investigated By Competition Commission).ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger

The BBC is ending its £85 million five year carriage agreement with BSkyB, it was announced today. The Corporation says it will no longer use Sky’s conditional access system and from 30 May, for the first time, it will broadcast its eight TV channels unencrypted on digital satellite. The BBC’s director general, Greg Dyke, said:… Continue reading BBC Ends £85m Conditional Access Contract With BSkyB

The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers.Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.”Founder members include… Continue reading OPA Europe To Represent Leading Internet Publishers

Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising

Over-50s in the UK spend £240 billion a year and account for 40% of total consumer expenditure. However, they are poorly served by advertisers who dedicate 95% of their spend to targeting under-35s, according to research from Help The Aged.According to the study, which draws on research from the BBC, WARC, Saga and the IPA,… Continue reading Advertisers Fail Older People

Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February

BBC Magazines has announced plans to introduce a new magazine for young girls into the already crowded youth market.The new magazine, popgirl, is set to launch at the beginning of April. It will cost £1.50 and consist of 32-pages of pop trivia, fashion and gossip for 6 to 10 year old girls.Associate publisher, Jonathan Gifford,… Continue reading Pop Goes A New Title From BBC Magazines

Western European satellite and cable television subscriber figures in the table below show Germany’s towering lead over all other countries in the region, with practically twice as many subscribers to each platform as its closest rival. Germany currently has 17.9 million cable TV customers, whilst the next-largest market, in the Netherlands, commands just 6.3 million,… Continue reading Western European Cable And Satellite Subscriber Figures

The Chartered Institute Of Marketing (CIM) is urging companies of all shapes and sizes to invest in brand development in order to sustain business performance during tough times.According to Laurie Young, a Trustee of CIM and marketing partner at PriceWaterhouse Coopers brand management is a powerful performance driver in the face of falling consumer confidence.… Continue reading CIM Urges Brand Investment In Times Of Crisis