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Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research. The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when… Continue reading Multi-Media Messaging Shows Potential For Advertisers

Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research.The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when they… Continue reading Multi-Media Messaging Shows Potential For Advertisers

The latest ABC figures for national newspaper circulation reveal a less than impressive period for the sector, which saw circulation decline by 1.4% year on year during February.The threat of war with Iraq appears to have done little to boost circulation figures and readers appear to be tiring with the amount of coverage being devoted… Continue reading ABC National Newspaper Round-Up – February 2003

The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers. Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.” Founder… Continue reading OPA Europe To Represent Leading Internet Publishers

The Radio Advertising Bureau (RAB) has launched a new online resource dedicated to helping advertisers and agencies develop sponsorship and promotions activity.The move follows the rapid growth of radio sponsorship and promotions (S&P), which saw revenue increase by 14.7% year on year during 2002 to reach £71.2 million. This helped the commercial radio industry to… Continue reading RAB Launches Online S&P Resource For Advertisers

New figures from Gartner Dataquest show that global handset sales totalled 122.6 million in the three months ending December 31. This took the annual sales to 423.4 million, an increase of 6% over 2001. “Consumers embraced a variety of innovative handsets, especially those with colour screens, rather than delaying replacement purchases because of an ongoing… Continue reading Worldwide Mobile Sales Up 6% In 2002

Carlton and Granada’s proposed £2.6 billion merger to form a single ITV company (see Carlton And Granada Enter Advanced Merger Talks) is due to be referred to the competition commission this week for a full enquiry.The decision by the Department of Trade And Industry, which has been expected for some time, will end hopes that… Continue reading Full Scrutiny Of ITV Merger Looks Inevitable

The latest ABC figures for national newspaper circulation reveal a less than impressive period for the sector, which saw circulation decline year on year during February.The threat of war with Iraq appears to have done little to boost circulation figures and readers appear to be tiring with the amount of coverage being devoted to the… Continue reading ABC National Newspaper Round-Up – February 2003

Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced about… Continue reading Limited Growth Forecast For iDTV

Week on week analysis of the media sector reveals that Pearson was the week’s biggest climber, up 4.38%, despite posting a mixed set of financial results (see FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen).An the other end of the scale, Carlton was seen down 11.18% week on week, despite continued rumours… Continue reading Sharewatch: Pearson Rises Despite Mixed Results