Merrill Lynch has revised down its forecasts for the growth of digital television (DTV) penetration in the UK, after the number of customers declined for the first time in 2002 following the closure of ITV Digital. The financial struggles of cable companies, NTL and Telewest Communications, have also stunted growth of the sector.Merrill is forecasting… Continue reading Merrill Lynch Revises Down DTV Growth Forecasts
Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing.The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the internet… Continue reading Research Predicts Rise In New Media Spend During 2003
Radio’s share of daily media consumption has increased to 32%, ensuring that it remains the second most consumed media behind TV, according to new research from the Radio Advertising Bureau (RAB).The Radio Days 3 study shows that radio listeners spend around 3.3 hours tuned in to the radio on an average weekday. This is about… Continue reading Radio Increases Share Of Daily Media Consumption
The digital terrestrial service Freeview is set to provide strong competition for BSkyB and by the end of the decade will have overtaken cable in terms of household penetration. That is according to the latest DTV forecasts from Merrill Lynch.Also On MediaTel Insight Today…US Radio Revenue Grows 6% In 2002 US radio revenue rose by… Continue reading MediaTel Insight: Freeview Moves In On Multi-Channel TV
New research from the London Business School questions some of the fundamental assumptions behind television advertising, by claiming that viewers rarely watch adverts during commercial breaks.The study, which was conducted by assistant professor of marketing, Mark Ritson, shows that viewers will do almost anything during a commercial break, except watch television.Ritson identifies two phenomenon, the… Continue reading TV Viewers Rarely Watch Adverts During Commercial Breaks
Chrysalis Radio’s like for like airtime revenues rose by 18.6% in the five months to 31 January 2003, massively outperforming other major UK operators.In a statement released this morning ahead of the group’s AGM, Chrysalis said that trading remains ‘robust’ and in line with expectations. Excluding the acquisition of LBC and disposal of Galaxy 101… Continue reading Chrysalis Radio Revenues Surge 19% In Last Five Months
Chrysalis Radio’s like for like airtime revenues rose by 18.6% in the five months to 31 January 2003, massively outperforming other major UK operators. In a statement released this morning ahead of the group’s AGM, Chrysalis said that trading remains ‘robust’ and in line with expectations. Excluding the acquisition of LBC and disposal of Galaxy… Continue reading Chrysalis Radio Revenues Surge 19% In Last Five Months
Cordiant Communications has confirmed that it has entered into negotiations to sell a number of Australian assets including the advertising agency George Patterson Bates. It was reported last week that Cordiant was discussing a £40 million deal with Pacific Equity Partners, a private equity firm with links to David Hearn, Cordiant’s new chief executive (see… Continue reading Cordiant Prepares To Sell Australian Assets
Worldwide advertising network, Grey Global Group, has reported that revenues for 2002 were essentially flat when compared to 2001, despite a 10.5% rise in the fourth quarter. This came principally from the company’s North American operations. The company said that full-year increases for its US operations were offset by poorer figures coming from the international… Continue reading Grey Global Shows Strong Q4, Flat Full Year 2002
Carlton and Granada’s proposed £2.6 billion merger is expected to be referred to the Competition Commission this week by the Office Of Fair Trading. The two broadcasting giants agreed the terms of the deal last October following months of speculation about the future of the ITV Network (see Carlton And Granada Enter Advanced Merger Talks).… Continue reading ITV Merger Set For Competition Commission Referral
