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December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002

The UK market ended its most lacklustre year for two decades on a relatively positive note, with the FTSE 100 showing signs of improvement towards the close of trade.Trinity Mirror, which recently announced that IPC chief executive, Sly Bailey, is to replace Philip Graf as chief executive (see Bailey Leaves IPC To Replace Graf At… Continue reading Sharewatch

The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency Carat. Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company), following concerns that a combined Carlton and Granada – controlling… Continue reading Carlton And Granada Merger Gets Agency Backing

More than two thirds of the population have never visited any of the Government’s 3,000 websites, according to new research from IT consultancy firm, Hedra.The study shows that fewer than 3% of UK adults regularly use Government websites to access public services, despite the fact that nearly two thirds of the population now have internet… Continue reading Government Websites Fail To Captivate

US radio advertising revenue is forecast to grow by 5.3% in 2003, with national advertising continuing to out-pace local, according to analysts at Merrill Lynch. This is an outperformance of the broader advertising market forecast, for which Merrill predicts 4.0% growth, and is a slight increase on the 5.2% 2003 growth that the broker forecast… Continue reading US Radio Advertising Set For 5.3% Growth In 2003, Says Merrill Lynch

JanuaryThe BBC began the year by claiming victory over ITV in the annual ratings war, with BARB figures for 2001 showing that across all hours more people watched BBC1 than ITV1 (see BBC Claims Ratings Victory Over ITV). Over at ITV things were less than rosy, as the channel announced it would no longer publish… Continue reading End Of Year News Round-Up: Television

The perception that broadband services are too expensive to inspire mass adoption is supported by a new study from Reed Electronics Research. Following analysis of fourteen European countries, it was found that the ‘trigger’ price necessary to encourage widespread take-up of broadband was E39 or £25 per month. As a point of reference, BT’s standard… Continue reading Broadband Prices Must Come Down, Says Study

BBC Radio Five Live’s football phone-in show, 606, is to be given an interactive element and is to launch on digital TV and the internet in time for the FA Cup Third Round.For the first time, digital BBC1 viewers will be able to join Five Live’s post-match discussion by pressing the red button on their… Continue reading Five Live Takes Football Debate Show Interactive

JanuaryCommercial radio began the year positively, with figures from the Advertising Association showing that the sector recorded its highest ever share of the display advertising market during the last quarter of 2001 (see Brands Turned On By Radio Advertising). However, RAJAR listening figures for the same period showed that BBC Radio retained a slightly larger… Continue reading End Of Year News Round-Up: Radio

For the first time the number of people watching cable, satellite and digital terrestrial TV channels outnumbered those watching ITV1 during the Christmas week.The latest official viewing figures from BARB show that multichannel broadcasters achieved a combined 22.8% share of viewing in the week ending Sunday 29 December, just ahead of ITV1, which managed a… Continue reading Multichannel Broadcasters Overtake ITV1 At Christmas