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More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion. Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year. FMCG… Continue reading Over £3.5 Billion Spent On TV Advertising Last Year

BSkyB was seen in focus after Banc of America repeated its sell advice, citing worries that the broadcaster’s customers could be trading down to cheaper packages. It said that consensus forecasts were too optimistic, as they demanded sharp price increases and continued subscriber volume growth. The stock was seen down 2.03%.Elsewhere, Cable & Wireless shares… Continue reading Sharewatch: BSkyB Suffers On Negative Guidance

The manufacturer of personal video recorders that allow TV viewers to skip adverts between their favourite programmes is withdrawing from the UK after less than three years.The launch of TiVo video recorders capable of recording up to 40 hours of TV, scanning 90 channels and pausing live shows, caused a stir back in 2000 when… Continue reading Advertisers’ Fears Eased As TiVo Withdraws From UK

MTV has secured Nik Naks as the sponsor of the second series of The Osbournes, in a deal worth £750,000.The deal, which was brokered by Viacom Brand Solutions and Starcom Motive, will begin later this month and will run for six months. The campaign will build on Nik Naks’ sponsorship of the first series of… Continue reading MTV Retains Nik Naks As The Osbournes Sponsor

Channel Five has confirmed the appointment of Jane Lighting as its new chief executive, replacing Dawn Airey, who stepped down to join Sky Networks last year (see Airey’s Departure Represents Coup For BSkyB).Lighting has over twenty year’s experience in the TV industry and is currently head of Telewest’s pay TV business, Flextech, whose portfolio includes… Continue reading Channel Five Names Lighting As New Chief Executive

The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association.The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000.Total outdoor revenue for 2002 was… Continue reading Outdoor Revenue Rises By 15% During Quarter Four 2002

Shares in Cable & Wireless rallied this morning following reports that the troubled telecoms group is being marked for takeover.According to the Financial Times, an approach was made last month by Pacific Century Cyberworks, a Hong Kong telephone company owned by Richard Li. The paper says that a £2.4 billion bid was tabled but was… Continue reading Cable & Wireless Subject Of Takeover Speculation

IPC’s monthly film and music magazine Uncut is launching a promotional campaign to coincide with a series of special editions featuring covermounted CDs.The special editions will go on sale in March and April and will be supported by BBC Radio 2, Virgin and Capital Gold, which will play on-air promotions in the lead up to… Continue reading IPC To Promote Uncut Special Editions

Freeserve has appointed Caroline Thomas as portal strategy and marketing director, replacing the recently departed Peter Cowley.Thomas has been with Freeserve for two years, managing the group’s portfolio of broadband and narrowband products. Prior to joining Freeserve she worked for British Telecom in its interactive TV and internet divisions and for Compaq in its new… Continue reading Freeserve Appoints Thomas As Marketing Director

Granada has secured Boddingtons as the £1 million sponsor of ITV1’s new celebrity entertainment programme, Reborn In The USA.The new show will see one-time pop stars take a road trip around America in a bid to rediscover the pop fame that has eluded them since their last hit.Travelling around the USA in a tour bus,… Continue reading Granada Is Reborn In The USA With Boddingtons