More Uk articles

Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell

The BBC is considering approaching ABC with the intention of creating a news gathering alliance, after merger talks between the American television network and CNN stalled.ABC had been in merger talks with CNN, the cable news network owned by AOL Time Warner, for some months until it was announced that the discussions had been put… Continue reading BBC Considering News Gathering Alliance With ABC

There is still too much complacency regarding the UK’s economy, with recent forecasts increasingly looking like wishful thinking, according to Deloitte & Touche‘s latest Economic Review. Official and market forecasts that predict a steady acceleration in growth of the next few years rely on a ‘gradual and orderly’ unwinding of the imbalances built up in… Continue reading UK Economic Prospects Tougher Than Forecasts Suggest, Says Deloitte Report

BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals.The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast Premiership… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights

US online retail spend jumped 23% year on year in the month running up to Christmas, ringing up $7.9 billion in sales, according to the latest data from BizRate. There were six fewer shopping days in the 2002 holiday season as compared to the year before and when the figures are adjusted to include the… Continue reading US Online Sales Jump 23% In Run Up To Christmas

Advertising on the London Underground directly influences tube travellers to buy products, according to research commissioned by Viacom Outdoor.The Project Siren study, which was carried out by NFO WorldGroup, shows that 39% of regular Tube users have bought something as a result of seeing an ad on the Underground, with 69% claiming to read cross-track… Continue reading Underground Ads Influence Tube Travellers

The number of text messages sent in one day reached an all time high on New Year’s Day with people across the country sending 111 million seasonal SMS messages to friends and relatives. According to the latest figures from the Mobile Data Association, the number of text messages sent between midnight on 31 December and… Continue reading New Year Heralds Text Message Spree

The Financial Times is to relaunch its UK edition early this year in an attempt to boost sales.The FT has refused to confirm details of the new-look but it is expected to include a new tabloid style insert similar to T2 in the Times and G2 in the Guardian.Speculation has also suggested that former Daily… Continue reading Financial Times Set For New Year Relaunch

The runaway success of Freeview showed no signs of slowing in the run up to Christmas with sales of set top decoder boxes running at more than 200,000 during December. Estimates show that the increased demand for Freeview over the festive period has pushed the number of UK digital terrestrial viewers towards the 2.5 million… Continue reading Freeview Sales Soar In Run Up To Christmas

Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad OutlookThe investment bank is forecasting 4% growth in the US advertising market and 3% growth globally this year but warns that tough comparables, a shaky economy and the possibility of war are all likely to influence trends in 2003.UK Economic Prospects Tougher Than Forecasts SuggestThere is… Continue reading On MediaTel Insight Today…