Almost half of the firms interviewed in a survey for the Institute of Directors (IoD) believe the government should provide more funds to encourage greater take-up of broadband in the business community.Also On MediaTel Insight Today…US Online Sales Rise 52% In 2002US online sales rose by 52% to $78 billion in 2002, bolstered by another… Continue reading MediaTel Insight: Companies Want Backing For Broadband
The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association. The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000. Total outdoor revenue for… Continue reading Outdoor Revenue Rises 15% During Fourth Quarter
Buoyed by a growing economy, Russian adspend shot up by 51% in 2002, according to a report in the Wall Street Journal. The newspaper quotes figures from the Russian Advertising Agencies Association (RAAA) which show that $2.68 billion was spent on advertising in the country last year, up from $1.75 billion in 2001. Television revenues… Continue reading Russia Has Fastest Growing Ad Market
US online sales rose by 52% to $78 billion in 2002, bolstered by another record Q4, according to a year-end summary from Forrester Research. The research firm says that growth was driven by rises in new product categories, retailers’ improvements in digital marketing, web analytics and greater multi-channel marketing. The 52% growth beat Forrester’s own… Continue reading US Online Sales Rise 52% In 2002
The US is lagging behind other developed countries in terms of the penetration of fiber to the home connections, reports In-Stat/MDR. At present, less than 1% of broadband subscribers in the US use an FTTH connection. The technology is more prevalent in countries where there has been substantial investment in telecommunications. The likes of Korea,… Continue reading FTTH Has A Long Way To Go, Says In-Stat/MDR
Almost half of the firms interviewed in a survey for the Institute of Directors (IoD) believe the government should provide more funds to encourage greater take-up of broadband in the business community. Of the 150 IoD members that responded, 63% had broadband but only 10% said that their needs were being met. Over three-quarters of… Continue reading Companies Want Financial Backing For Broadband
Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report
Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising
European newspaper advertising is expected to fall by 3.4% in 2002, whilst consumer magazine revenues drop by 3.6%, according to Zenith Media figures, analysed by Merrill Lynch. However, both sectors are forecast to return to growth in 2003, with papers up 1.3% and magazines up 1.7%, as shown. European Press Adspend Forecasts … Continue reading Press Advertising Growth Forecasts From Zenith Media
Revenues from mobile gaming are predicted to top â‚Ź500 million in Western Europe this year with the UK contributing â‚Ź75 million to this total. A study entitled How to make money on Mobile Services identifies four different forms that mobile gaming is likely to take. These are classic/arcade style games, betting/lotto games, TV voting and… Continue reading Europe’s Mobile Market Ripe For Gaming
