Online ad revenues will increase by almost 50% during 2003, as a result of increased web usage, according to i-level, the UK’s leading interactive media agency.It has been a difficult few years for the online advertising industry but internet consumption has continued to grow and i-level predicts that it will increase from 6% to account… Continue reading Broadband To Provide A Boost To Net Revenues
ITV airtime revenue could be down by as much as 10% year on year in February and March, according to estimates from Merrill Lynch analysts. The dip is partly due to advertisers’ reluctance to spend whilst there are large uncertainties over the short-term future of consumer spend. However, the ‘great irony’, as Merrill points out,… Continue reading ITV Revenues Drop As Audiences Improve
Majority Of Marketers See Budget Increases And Action In 2003Almost half of marketers expect to increase their budgets this year, with just 19% predicting a reduction, according to a new survey from the Patrick Marketing Group.Low Income US Homes Watch Most TV, Finds Yankee GroupLower income households in the US watch more television than higher… Continue reading On MediaTel Insight Today…
The board of AOL Time Warner has elected Dick Parsons to both the post of chairman and chief executive, following the departure of Steve Case (see AOL Chairman Quits Following Shareholder Unrest). Analysts have suggested the decision reflects a shift in the balance of power within the company, as Case who headed up the America… Continue reading AOL Time Warner Puts Faith In Old Media
Two of Spain’s largest cable operators have announced plans to roll out digital TV services this year, according to a report on Europemedia. ONO and Auna Cable had been expected to launch operations in late-2002 but the uncertain state of the DTV market led to a delay. Both services will carry up to 100 channels… Continue reading Spanish Viewers To Get New DTV Services
News Corporation has made conciliatory overtones to Brussels in a bid to gain regulatory approval for its takeover of Telepiù, the Italian pay-TV arm of Vivendi Universal. Rupert Murdoch has agreed to pay in the region of E900 million for the operator which he plans to merge with News Corp’s own pay-TV venture, Stream to… Continue reading Murdoch Makes Concessions On Telepi
The media sector was under pressure on Wednesday as three brokers inflicted heavy downgrades on the already fragile sector.Goldman Sachs forecast that the sector would continue to be dogged by uncertainty. The broker cited muted advertising prospects, geopolitical fears and high valuations.Dresdner KW downgraded Carlton and Granada, claiming that although merger upside and an ad… Continue reading Sharewatch
Channel 4’s chief executive, Mark Thompson, has emphasised the channel’s commitment to public service broadcasting, by promising greater investment in British programming, riskier scheduling and more commitment to new talent over the coming year.Thompson told delegates at yesterday’s Oxford Media Convention that defining and delivering its version of public service broadcasting is the single most… Continue reading Thompson Confirms Channel 4’s Public Service Commitment
Advertising and public relations company, Chime Communications, has announced it is to sell 49% of its Howell Henry Chaldecott Lury (HHCL) advertising agency to WPP.WPP will pay £3.5 million in cash for the stake in HHCL, which will become part of WPP’s international Red Cell network. Chime will have the option of selling the remaining… Continue reading Chime Communications Sells 49% Of HHCL To WPP
Lord Currie, chairman of the new super-regulator, Ofcom, has confirmed that the rules governing television advertising are likely to be relaxed later this year, in a move that could clear the way for the self-regulation of other media sectors.Currie emphasised that the new catch-all regulator was keen to pursue “co-regulatory opportunities” in the broadcast arena,… Continue reading Ofcom Likely To Relax Broadcast Advertising Rules
