European financial television channel, CNBC, has reportedly written to the Government to ask it to use the forthcoming Communications Bill to change the regulation which prevents the sponsorship of news and current affairs programming.According to the Financial Times, the channel has appealed to the Government to overturn a recent ruling by the ITC that a… Continue reading CNBC Appeals To Government To Change Sponsorship Rules
Age Concern is launching a one-off magazine, called Agenda, to increase the awareness of age discrimination in the market-place.The magazine, which is published by Blue Rubicon, is aimed at chief executives and policy makers across the UK. Its 28-pages include interviews with well-known marketers and businesses such as Tesco and Nationwide.The initiative hopes to challenge… Continue reading Age Concern Launches One-Off Business Magazine
Freeserve has secured a deal with Egg to become the online bank’s exclusive internet service provider.The deal will see Freeserve’s range of internet access products promoted to Egg’s 2.4 million digital customers via online promotions and direct mail.Commenting on the deal, Freeserve’s managing director of marketing, Keith Hawkins, said: “This partnership complements the strong distribution… Continue reading Freeserve To Become Egg’s Exclusive ISP
Sponsorship and promotions continues to be a key area of growth for commercial radio, which saw revenue increase by 3.2% year on year during the third quarter of 2002 to £140 million.According to the latest figures from the Radio Advertising Bureau (RAB), revenue from sponsorship and promotions grew by 17.6% year on year between July… Continue reading Sponsorship And Promotions Boost Commercial Radio In Q3
The unexpectedly poor Q3 radio trading in the UK appears to be continuing into October, although there is currently very little visibility beyond that, according to analysts at Merrill Lynch.In an update on the UK radio marketplace, the broker said that Q4 comparables should ease slightly and it hopes to see the market pick up… Continue reading Radio Trading Remains Weak Into Q4 Says Merrill Lynch
Music sales via the internet, previously hailed as a key growth sector, have been exaggerated and will not prove to be the industry’s long-term saviour, according to a new report from Informa Media Group The Global Music Industry: Facts And Forecasts predicts that the value of global online sales will remain almost unchanged in 2002.… Continue reading Internet Music Sales Are Not Industry’s Saviour, Says Informa
UK commercial revenue growth for the third quarter has beaten analysts’ expectations by turning in a 3.2% year on year growth to £140 million, according to the latest figures released by the Radio Advertising Bureau (RAB) this morning. In September, analysts at Merrill Lynch forecast that Q3 would be down by 5.0%, following two quarters… Continue reading UK Radio Beats Revenue Forecasts In Third Quarter
Week on week analysis reveals a solid performance for the media sector, which followed the broader London equity market upwards after the US Federal Reserve cut interest rates.On the corporate news front, Cable & Wireless was seen in focus as it prepares to announce a one-off charge of up to £1 billion linked to the… Continue reading Sharewatch
A new survey has provided further evidence of the mobile phone phenomenon with findings showing that men now spend more time on the phone than women. The Guardian/ICM poll revealed that 72% of UK men now have mobile phones and on an average workday, they spend 66 minutes using a fixed-line phone or mobile. This… Continue reading Survey Reveals Sea Change In Mobile Habits
The Direct Marketing Association (DMA) is to restructure in response to the changing needs of the industry.The move will see the DMA realign its internal and external operations, dividing its membership into different interest groups to represent industry sectors, supported by elected councils.The DMA has identified 3 key areas which it will concentrate on: protection,… Continue reading DMA Restructures In Response To Changing Industry
