JanuaryThe BBC began the year by claiming victory over ITV in the annual ratings war, with BARB figures for 2001 showing that across all hours more people watched BBC1 than ITV1 (see BBC Claims Ratings Victory Over ITV). Over at ITV things were less than rosy, as the channel announced it would no longer publish… Continue reading End Of Year News Round-Up: Television
BBC Radio Five Live’s football phone-in show, 606, is to be given an interactive element and is to launch on digital TV and the internet in time for the FA Cup Third Round.For the first time, digital BBC1 viewers will be able to join Five Live’s post-match discussion by pressing the red button on their… Continue reading Five Live Takes Football Debate Show Interactive
JanuaryCommercial radio began the year positively, with figures from the Advertising Association showing that the sector recorded its highest ever share of the display advertising market during the last quarter of 2001 (see Brands Turned On By Radio Advertising). However, RAJAR listening figures for the same period showed that BBC Radio retained a slightly larger… Continue reading End Of Year News Round-Up: Radio
For the first time the number of people watching cable, satellite and digital terrestrial TV channels outnumbered those watching ITV1 during the Christmas week.The latest official viewing figures from BARB show that multichannel broadcasters achieved a combined 22.8% share of viewing in the week ending Sunday 29 December, just ahead of ITV1, which managed a… Continue reading Multichannel Broadcasters Overtake ITV1 At Christmas
Shares in Radio First, operator of the football club-based Fan Radio Network, have been delisted from the AIM today after the group failed to release its interim financial results on 31 December 2002.Radio First is in discussions to acquire an overseas media group in a deal which would allow the combined business to secure extra… Continue reading Radio First Shares Delisted As Overseas Acquisition Is Delayed
Media HealthcheckDecember brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003.Broadband Prices Must Come DownThe perception that broadband services are too expensive to inspire mass adoption is supported by a new study from Reed Electronics Research.US Radio Advertising Set For 5.3% Growth In… Continue reading On MediaTel Insight Today…
December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002
The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency Carat. Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company), following concerns that a combined Carlton and Granada – controlling… Continue reading Carlton And Granada Merger Gets Agency Backing
US radio advertising revenue is forecast to grow by 5.3% in 2003, with national advertising continuing to out-pace local, according to analysts at Merrill Lynch. This is an outperformance of the broader advertising market forecast, for which Merrill predicts 4.0% growth, and is a slight increase on the 5.2% 2003 growth that the broker forecast… Continue reading US Radio Advertising Set For 5.3% Growth In 2003, Says Merrill Lynch
The perception that broadband services are too expensive to inspire mass adoption is supported by a new study from Reed Electronics Research. Following analysis of fourteen European countries, it was found that the ‘trigger’ price necessary to encourage widespread take-up of broadband was E39 or £25 per month. As a point of reference, BT’s standard… Continue reading Broadband Prices Must Come Down, Says Study
