Taxi Promotions UK is backing the launch of a new monthly magazine, called Sherbet, which is aimed at passengers travelling by licensed taxi in London.The new 64-page monthly, glossy magazine follows the style of Sunday magazine supplements. It is produced by Chameleon Publishing and three trial issues were published in July, August and September.The magazine… Continue reading New Magazine Targets Taxi Passengers
McCann-Erickson London has created a new multimedia campaign to promote MasterCard in the run up to Christmas.The campaign is based around a competition offering users the chance to win a week on a private island in the Bahamas with nine friends. It builds on the ‘priceless’ theme developed in previous ads for MasterCard.The media strategy… Continue reading McCann-Erickson Launches New MasterCard Campaign
The first question is over on the MediaTel Group Sports Quiz. It was a tough one – and we can let you know now that only 15 entrants achieved maximum points by predicting correctly that 17 goals would be scored in The Premiership on the 16 and 17 November.So the early leaders are: GMTV’s Annie… Continue reading MediaTel Group Sports Quiz: First Question Results
US radio group, Clear Channel, is believed to have ruled out acquiring UK radio assets through hostile bids. The Financial Times reports that Roger Parry, the chief executive of Clear Channel International, claimed that the group would only be interested in buying a UK radio operator if it was confident it could combine it with… Continue reading Clear Channel Rules Out Hostile UK Radio Bids
Highbrow style magazine Wallpaper* has poached GQ’s art director, Tony Chambers, to be its new creative director.Chambers has been art director at GQ for the past five and a half years and is Wallpaper*’s first high-profile signing since Jeremy Langmead was appointed editor (see Wallpaper* Appoints New Editor In Chief). During his time at Condé… Continue reading Wallpaper* Appoints GQ’s Chambers As New Art Director
Virgin Radio is launching a six-figure campaign to promote the Holiday Inn hotel chain as part of its recently launched Spotlight Initiative.The month-long promotion, which begins next week, includes editorial segments in the Pete & Geoff drivetime show, a specially created mircosite accessible via virginradio.co.uk and point of sale activity across Holiday Inn hotels.The initial… Continue reading Virgin Brings Holiday Inns To Radio Listeners
Commercial radio groups have warmly welcomed the Government’s decision to allow greater consolidation within the industry, through the further liberalisation of the radio ownership regulations.The move to allow minimum of 2 radio operators, as well as the BBC, to operate in a specific local area was announced yesterday by Culture Secretary, Tessa Jowell (see Government… Continue reading Radio Groups Beam At Prospect Of Further Consolidation
Merger talks between Europe’s largest publisher, Axel Springer, and Switzerland’s largest publishing group, Ringier (see Axel Springer Stake Up For Sale), are understood to have collapsed. According to the Financial Times, the stumbling block was Michael Ringier’s reluctance to relinquish control of his family-owned business to the German rival. The stake in Axel Springer that… Continue reading Axel Springer/Ringier Merger Talks Break Down
NTL, the debt-laden UK cable operator, had a mixed message for investors when it issued its third quarter figures yesterday. Earnings before interest, tax, depreciation and amortisation (EBITDA) totalled £182 million in the three months to September 30, up 44% on the same period last year. However revenues fell to £617 million from £627 million… Continue reading NTL Earnings Rise As Cost Cutting Continues
The media sector was seen mixed on Thursday as investors considered negative news from Capital Radio, a poorly received acquisition from HSBC and further cuts in the investment banking sector.Capital Radio was seen under pressure after a poor set of results and a 10% job cut across the group (see Capital Radio Shares Plummet As… Continue reading Sharewatch
