For the second successive year, Viacom Outdoor has secured Smirnoff Ice to sponsor free evening travel across the Underground network, the DLR and London’s buses on New Year’s Eve.The special campaign, negotiated by Viacom’s special projects team Impact, is part of a £1.4million deal which will give Smirnoff Ice joint sponsorship of free travel throughout… Continue reading Smirnoff To Sponsor New Year Travel
Innovative ambient ad group, Dogvertise, is launching its first pan-European campaign to promote the new Sony Ericsson T300 mobile phone with teams of dogs.The campaign will feature over 600 big drooling dogs, wearing specially branded jackets, in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. The dogs will be walked several times a… Continue reading Advertising Goes To The Dogs With New Campaign
Stuart Murphy, currently head of BBC Choice, will become the first controller of the Corporation’s new digital youth channel, BBC Three.Making the appointment, Jana Bennett, director of television at the BBC, commented: “Stuart has been with BBC Three from the very beginning and has played an integral part in its development and the approval process.… Continue reading Stuart Murphy To Head Up BBC Three
ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada.A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred to… Continue reading ISBA Urges OFT To Block ITV Merger
Emap is moving into terrestrial television by launching an interactive Smash Hits Chart Show, which will be screened on Channel 5 in the new year.The programme will feature a top twenty chart run-down and an interactive element will be provided by viewers voting for their favourite songs. The chart will be based on airplay, votes… Continue reading Emap Steps up TV Presence With Channel 5
Third quarter advertising revenues fell by 2.5% at Trinity Mirror, publisher of the Mirror titles and a raft of regional newspapers. However, there has been some improvement in the first two months of Q4, with a slight growth of 0.3%, the group said in a pre-close trading statement this morning.There is currently a north/south divide… Continue reading Trinity Mirror Ad Revenues Pick Up In Q4
Ad agency, Mother, picked up the top awards at the first ever Best of The Best Awards, presented by the Institute Of Practitioners in Advertising (IPA) last night.The top award for best creative director was won by Mother’s Robert Saville and Mark Waites. Best creative team was given to Caroline Pay and Kim Gehrig, also… Continue reading Mother Win Top Awards At Best Of The Best
The Sunday Telegraph TV and radio supplement has secured a deal with the BBC to promote its free digital channels with advertising and advertorials.The weekly guide is to be covered by a four-page wraparound advertisement for the first time on 22 December. The deal also includes branding on the polythene bags containing The Sunday Telegraph… Continue reading Sunday Telegraph Secures BBC Ad Deal
The ASA has upheld complaints against a series of posters for Golden Wonder on the grounds that they link crisps with illegal drug culture.One of the ads, headlined “user”, featured a woman on a bicycle with three packets of Golden Wonder crisps. It stated: “This mother of two has a 34.5g a day Golden Wonder… Continue reading ASA Bags Golden Wonder For Linking Crisps With Drugs
Tuesday was yet another miserable day for the media sector as stocks continued to fall after the announcement of a record UK trade deficit for October and continued bearish sentiment on Wall StreetCable & Wireless is unlikely to get any cheer this Christmas and continued to slide after it emerged that its Caribbean operation was… Continue reading Sharewatch
