12Snap is today launching a nationwide mobile marketing campaign to promote McDonald’s sponsorship of ITV’s Popstars: The Rivals series.The Pop & Txt promotion will run for four weeks in 1,200 McDonald’s restaurants across the country and will build on the success of the previous Txt A Monster campaign which took place earlier this year (see… Continue reading 12Snap Rolls Out McDonald’s Popstars Promotion
The US Federal Communications Commission (FCC) has approved the merger of AT&T Broadband and Comcast Cable Communications, a merger which would create the largest cable television company in the United States. The approval is contingent on the newly-created company disposing of its share in Time Warner Entertainment within five and a half years of the… Continue reading FCC Approves AT&T/Comcast Merger
The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency, Carat.Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company) following concerns that a combined Carlton and Granada, with… Continue reading Carlton And Granada Merger Gets Agency Backing
The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency Carat. Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company), following concerns that a combined Carlton and Granada – controlling… Continue reading Carlton And Granada Merger Gets Agency Backing
The Interactive Advertising Bureau (IAB), has elected ten new board members, including sales executives from internet search companies Google and BTLookSmart.The additions of Tim Armstrong, Google’s vice president of advertising sales, and Robert Goldberg, the senior vice president of sales and marketing at BTLookSmart, reflect the increasing influence of search-targeted marketing in the online industryPaid-for… Continue reading IAB Board Reflects Growth In Search-Targeted Marketing
Outdoor advertising revenue increased by 5.1% year on year during the third quarter of 2002, according to the latest figures from the Outdoor Advertising Association (OAA). The OAA’s chief executive Alan James describes the figures as ‘steady, rather than rocketing’ and does not anticipate a stronger upswing for at least another twelve months. Growth was… Continue reading UK Outdoor Revenue Grows 5.1% In Q3
Viacom Outdoor has launched a new initiative to allow brands to advertise on ticket gateways on London Underground’s tube network.The initiative, which will run for six weeks from 9 December, will be made available on over 130 ticket gateways at stations across central London, including Green Park, Oxford Circus, Tottenham Court Road and Bond Street.A… Continue reading Viacom Outdoor Launches Ticket Gateway Advertising
“Broadband will become the backbone of the UK economy. Ensuring that more people and businesses can take advantage of this – regardless of where we live or the size of company we are involved in – is a major priority” Stephen Timms, Minister for E-commerce Within Europe, the UK is surpassed only by Germany in… Continue reading Insight Analysis: Broadband Britain – A Progress Report
Radio advertising levels at Capital Radio are shaping up to be poorer than expected in November, according to an outlook in the group’s results for the year to 30 September 2002.Capital says that October and November are expected to show an 8% decline in advertising levels and whilst October was already known to be weak,… Continue reading Capital Radio Shares Plummet As Profits And Revenues Dip
European online retail sales will total E7.6 billion over the festive period, an increase of 86% on last year’s figure, according to Forrester Research. The percentage of European adults who buy online has increased from 14% in 2001 to 19% this year while average annual spend is up from E374 to E527. “Last Christmas, Europeans… Continue reading European Shoppers Set Online Tills Ringing
