NRS figures for the May to October period reveal a relatively positive period for national newspaper readership, which increased by 1.2 year on year.The most activity was seen in the broadsheet market, which appears to be flourishing despite the recent series of coverprice rises. The sector’s biggest increase was made by The Times, which was… Continue reading NRS National Newspaper Round-Up – October 2002
NRS figures for the May to October period reveal a relatively positive period for national newspaper readership, which increased by 1.2 year on year, to just above the 66.5 million mark.The most activity was seen in the broadsheet market, which appears to be flourishing despite the recent series of coverprice rises. The sector’s biggest increase… Continue reading NRS National Newspaper Round-Up – October 2002
The BBC’s highly criticised foray into reality-TV, Fame Academy, has silenced its critics drawing a peak audience of 8.2 million for its two part Friday night final.According to the BBC, the final show was the second highest rated entertainment programme on BBC1, below Test The Nation, which gained 9 million viewers in March.The first half… Continue reading BBC’s Fame Academy Finishes On A High Note
Joe Sinyor, chief executive of Trinity Mirror’s newspaper division, is believed to be stepping down following the appointment of Sly Bailey as chief executive of the group last week (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).According to a report in the Sunday Times, Sinyor, who has been at Trinity Mirror for two… Continue reading Sinyor Rumoured To Be Departing Trinity Mirror
The Interactive Advertising Bureau’s (IAB) Ad Size Committee has introduced a range of new larger sized formats as part of its initiative to simplify the planning and buying process.The Ad Size Committee, whose members include MSN, AOL Time Warner and Yahoo, has created the new larger ad sizes, in order to provide more choice for… Continue reading IAB Promotes New Large Ad Formats
David Beckham is advertising’s top celebrity figure of 2002, according to Propeller Communications’ latest Ads That Make News Survey.The annual survey shows that David Beckham’s presence in the Pepsi campaign has made it the most written about and talked about campaign of the year, winning more national press coverage than any other.Pop singers, Gareth Gates… Continue reading Beckham Tops 2002 Ads In The News Survey
Thursday was another disappointing day for the media sector, as Wednesday’s rally proved to be short lived after more profit warnings and bearish sentiment was compounded by investors’ unwillingness to stake major positions before the Christmas vacation.Elsewhere Trinity Mirror, home of the Daily Mirror and the Sunday Mirror, has reported a slight rise in advertising… Continue reading Sharewatch
The Guardian Media Group (GMG) has acquired a shareholding in UBC Media Group, following UBC’s purchase of part of GMG’s minority shareholding in Oneword Radio, the only national commercial digital station dedicated to the spoken word.Following the purchase of part of GMG’s shareholding in Oneword Radio, UBC’s interest in the station is increased to 50%.Commenting… Continue reading UBC Increases Oneword Stake In Guardian Stock Deal
River Publishing has won the contract to publish Virgin Train’s customer magazine, HotLine from John Brown Citrus Publishing.The magazine, which has a print run of 200,000, is distributed free to customers on Virgin’s train network. The magazine contains features and advertising alongside information about the train service.River Publishing also has the contract to publish Virgin… Continue reading River Publishing Wins Virgin Trains Contract
The volume of email spam has drastically increased over the past year, according to new research from email security company, MessageLabs.One in fourteen emails were found to contain spam in 2002. This compares to an average of one in every nine emails in the US. Last month, one in eight emails contained spam.The increase reflects… Continue reading Research Reflects Surge In Spam Mail
