BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals.The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast Premiership… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
Advertising on the London Underground directly influences tube travellers to buy products, according to research commissioned by Viacom Outdoor.The Project Siren study, which was carried out by NFO WorldGroup, shows that 39% of regular Tube users have bought something as a result of seeing an ad on the Underground, with 69% claiming to read cross-track… Continue reading Underground Ads Influence Tube Travellers
The Financial Times is to relaunch its UK edition early this year in an attempt to boost sales.The FT has refused to confirm details of the new-look but it is expected to include a new tabloid style insert similar to T2 in the Times and G2 in the Guardian.Speculation has also suggested that former Daily… Continue reading Financial Times Set For New Year Relaunch
Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad OutlookThe investment bank is forecasting 4% growth in the US advertising market and 3% growth globally this year but warns that tough comparables, a shaky economy and the possibility of war are all likely to influence trends in 2003.UK Economic Prospects Tougher Than Forecasts SuggestThere is… Continue reading On MediaTel Insight Today…
Chrysalis has today re-launched its London based speech station, LBC, on its new 97.3 FM frequency.It is understood that the re-launch will be supported by an outdoor ad campaign, which will run across London from the 13 January to encourage Londoners to give the new-look station another try.Chrysalis acquired London News Radio, which encompasses the… Continue reading Chrysalis Re-Launches LBC On FM Wavelength
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend.In an interview with the paper, Sorrell said that current factors give little cause for hope for a recovery… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
ITV has confirmed its intention to continue broadcasting its Saturday night dating show, Blind Date, despite the announcement that its host of 18 years, Cilla Black, is set to leave at the end of the current series.Black announced her departure live on air during last Saturday night’s show, prompting speculation that the programme, which has… Continue reading ITV Backs Blind Date After Cilla’s Departure
The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell
There is still too much complacency regarding the UK’s economy, with recent forecasts increasingly looking like wishful thinking, according to Deloitte & Touche‘s latest Economic Review. Official and market forecasts that predict a steady acceleration in growth of the next few years rely on a ‘gradual and orderly’ unwinding of the imbalances built up in… Continue reading UK Economic Prospects Tougher Than Forecasts Suggest, Says Deloitte Report
