Things are looking shaky, but not entirely bleak, for the media and advertising industries at present. Following a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. As consumer confidence has begun to slip, particularly in the US, there… Continue reading Insight Analysis: Media Healthcheck – October 2002
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Media stocks were seen recovering on Thursday, following the broader London equity market upwards after some positive results from across the Atlantic and some bullish comments from the Bank of England’s monetary policy committee.On the corporate news front Scottish Media Group was seen in focus as MSP’s from Labour and Scottish National Party called on… Continue reading Sharewatch
Guardian Media Group (GMG) has continued its radio expansion with the acquisition of Clear Channel UK’s radio sales division for an undisclosed sum. The future of the advertising house had been in doubt following GMG’s £44.5 million purchase of Jazz FM, which accounted for about 52% of Clear Channel’s advertising sales revenues (see Jazz FM… Continue reading GMG Set To Consolidate Radio Ad Sales
Clear Channel UK’s radio sales arm has confirmed that it is to be bought out by Guardian Media Group for an undisclosed sum.A spokesperson for the US-owned Clear Channel said it was: “business as usual and the move would cause minimal disruption.”More to follow on Newsline soon……
UK cable company, Telewest Communications, today said that it is making progress in its plans for the full financial restructure that will rid the group of £3.5 billion of its £5.3 billion debt. However, the company has run into a glitch with one of its creditors, French banking institution Credit Agricole, which is attempting to… Continue reading Telewest Defers Payments Ahead Of Restructure
Channel 4 marketing has launched its marketing campaign for Celebrity Big Brother 2, due to begin later this month.The campaign, created by Foundation 33, will comprise of one execution to run on Golden Square poster sites. There will also be radio ads and carefully placed campaigns in celebrity weeklies.Katie Hayes, Marketing Manager at Channel 4,… Continue reading Channel 4 Launches Celebrity Big Brother Campaign
After a recent period of slight recovery, the deteriorating outlook for consumer spending levels may begin to negatively impact on advertising spend, forcing growth down once again. Advertising is very closely tied to consumer confidence and corporate profitability. In 2001 there was a sudden dip in corporate profitability and it was primarily this which caused… Continue reading Insight Analysis: Will A Consumer Spending Dip Bring Down Ad Revenues?
The Government’s Communications Bill must defend television news, according to the Independent Television Commission (ITC) and The Broadcasting Standards Commission (BSC).The New News, Old News study published by the regulatory bodies claims that our news infrastructure risks being “undermined” by the growing assumption that news is something available “free of charge and free of effort”.The… Continue reading Regulators Say Communications Bill Must Protect TV News
Despite dwindling consumer confidence and concerns about the wider commercial picture, the internet economy continues to grow and eMarketer is forecasting that online retail sales will approach $13 billion in the final quarter of 2002. A recent study from Forrester had claimed that ecommerce revenues were failing to reach anticipated levels (see US Online Sales… Continue reading Online Sales To Rise In The Fall, Says eMarketer
Emap has announced a major deal with Sky television, which will see its “High Street Honeys” competition broadcast as an interactive show.“High Street Honeys” is a long running campaign in FHM to find an unknown girl-next-door to feature on the front cover of the men’s lifestyle magazine (see FHM Goes Head To Head With Loaded).The… Continue reading FHM Takes High Street Honeys To Sky
