MTV has this week launched the first issue of its youth trend monitor, Switched On, in a bid to help companies to create more relevant youth-focused campaigns.The new publication will be available both online and in print format and will initially be offered to marketers free of charge. The analysis, which stems from MTV’s research… Continue reading MTV Helps Marketers To Get Switched On
Mobile messaging services, which offer graphics and video, will prove more popular than wireless internet services in the next few years, according to a new report from In-Stat/MDR. The research firm calculates that messaging users will increase from an estimated 305 million at the end of 2001 to more than a billion by the end… Continue reading Messaging To Eclipse Mobile Internet
British Telecom has received top honours in advertising and marketing at this year’s National Business Awards.BT beat off competition from Bacardi Breezer, Marks & Spencer and Volkswagen to take the advertiser of the year award for its £60 million multi-media consumer campaign, Bringing People Together.The judging panel chose BT as the overall winner, saying: “The… Continue reading BT Honoured For Ad Campaign At National Business Awards
BBC Magazines has announced that its biggest ever pre-school launch will take place next month when the new Fimbles magazine goes on sale.The 24-page title, which is dedicated to the latest CBBC pre-school phenomenon, launches on 14 November with a coverprice of £1.40. The magazine will extend the company’s existing portfolio of pre-school titles, which… Continue reading BBC Magazines Announces Biggest Ever Pre-School Launch
ISBA has accused the Government of ‘fudging’ the issue of how much control Ofcom should have over the BBC, claiming that its decision to fine the Corporation for breeches of programming regulations does not go far enough.Earlier this week in her response to the Joint Scrutiny Committee, Culture Secretary, Tessa Jowell, announced that the BBC… Continue reading ISBA Accuses Government Of ‘Fudging’ BBC Regulation
GWR’s sales house, Opus, has poached Viacom Outdoor’s Sally Barker to become its new head of client development.Barker, formerly head of advertiser development at Viacom Outdoor, begins her new London-based role this week and will focus on developing a more professional and targeted service for advertisers across all Opus’ radio services.Barker will report to Opus… Continue reading Barker Joins Opus As Head Of Client Development
The Sunday Times is launching a stand-alone news-stand magazine as an extension of its travel section.Travel magazine will be a 180-page glossy published by River contract publishing. It will launch in January priced at £2.95 and will be published six times a year.News International claims that around 2 million people currently read the travel sections… Continue reading Sunday Times Launches Glossy Travel Magazine
The Broadcasting Standards Commission (BSC) has joined the ITC and the ASA in upholding complaints against Pot Noodle’s “slag of all snacks” ad.The Commission received 28 complaints about the high-profile TV ad, which featured a man, tired of his wife’s sandwiches, looking to “indulge” himself with a Pot Noodle.The majority of the complainants objected to… Continue reading BSC Upholds Complaints Against Pot Noodle “Slag” Ad
Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has today launched its interactive betting facility.The facility will allow viewers to bet using their remote controls and later in the new year additional interactive betting will be available through bookmakers. It is understood the service was scheduled to launch six-months ago,… Continue reading Attheraces Launches Interactive Betting Service
Ad revenues at regional newspaper publishing group, Johnston Press, are performing strongly in ‘challenging market conditions’, with Q3/Q4 growth expected to be 1-2%, according to Merrill Lynch analysts. The broker is expecting a full year growth of about 2%. Johnston’s management is budgeting for a 2-3% growth next year, in line with analysts’ forecasts, but… Continue reading Johnston Press Revenues Resilient In Challenging Market
