Despite the recent flurry of negative research surrounding the third generation (3G) mobile phone services, a new report released today claims that the sector can be a great success, so long as operators move along and launch their services soon. The report, from consultancy firm The Thinking Box, says that postponing 3G’s launch will “trigger… Continue reading Europe’s 3G Future May Not Be All Woe, Says New Forecast
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The Disney Channel is launching an interactive media campaign to promote its Kim Possible cartoon across both print and broadcast platforms.The campaign will see special decoder gamecards inserted into a variety of children’s magazines between the 24 October and 4 November. When the cards are held against television screens during the Kim Possible show, a… Continue reading Disney Channel Launches New Interactive Promotion
Real Radio has secured Wales & Borders Trains as the new sponsor of its early morning breakfast show.The £100,00 deal, which is due to begin on the 4 November, is designed to raise awareness of the group’s online ticket purchasing facility www.walesandbordertrains.co.uk. It will run for an initial 12 months during the early 5am to… Continue reading Real Radio Secures Breakfast Sponsorship
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom.The creation of Ofcom, which will regulate radio and television broadcasting (see Communications Bill Lays Down OFCOM Framework), as well as the telecoms industry,… Continue reading Peer Calls For DCMS Powers To Be Extended
Lord Puttnam, chairman of the joint scrutiny committee on the Communications Bill, has called for the Department for Culture, Media and Sport to be given full control over the new super-regulator, Ofcom. The creation of Ofcom, which will regulate radio and television broadcasting as well as the telecoms industry, is one of the key elements… Continue reading Peer Calls For DCMS Powers To Be Extended
Only 1% of national poster campaigns broke the ASA’s guidelines during the first half of this year, according to the latest research from the advertising body.The Outdoor Advertising Survey 2002, which assessed the compliance rate of over 1,500 posters, shows that 37.5% of complaints directed against posters relate to those advertising food and drink. Posters… Continue reading Only 1% Of Posters Break ASA Guidelines
Capital Radio posted the heaviest share price decline in the media sector yesterday, after the group reported poor RAJAR audience listening figures. Capital’s stock dropped by 32½p during yesterday’s trading, after the Q3 RAJAR data revealed that the group’s flagship London station, Capital 95.8 FM, saw its weekly reach drop by 4.5% to 2.6 million… Continue reading Capital Stock Hit By Poor RAJAR Figures
Media Stocks were seen mixed on Thursday following negative guidance from WPP. However, news that US interest rates will be lowered once more triggered a rally on Wall Street.WPP was seen in focus, down 3.33% as investors digested bearish comments and a warning that second-half operating margins were likely to be lower than expected (see… Continue reading Sharewatch
A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services. Over a million UK households now have a high-speed internet connection (see UK Hits One Million Broadband Homes) but the latest research indicates that a further three million homes… Continue reading One In Three Dial-Up Users Want Broadband
Hachette Filipacchi is to merge CD:UK with TVhits! just 18 months after the magazine’s launch.CD:UK launched last April as a spin-off of ITV1’s popular Saturday morning television show. The magazine only ever recorded one ABC circulation figure, for the January to June 2002 period, of 138,122.The newly-merged title will be called TVhits! and will continue… Continue reading Hachette Filipacchi To Merge CD:UK And TVhits!
