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The business to business (B2B) information technology publishing sector saw advertising page volumes decline by 11.5% during September, according to the latest figures from United Business Media (UBM). This represents a slightly stronger market than in August, when volumes dropped by 24.1% (see Technology Advertising Remains Very Weak, Says UBM). UBM’s US technology publishing division,… Continue reading Hi-Tech Publishing Ad Decline Eases Slightly In September

Online advertising has become increasingly popular over the last few years, but there is still room for significant growth. With this in mind MSN is launching a campaign to boost awareness of the internet as an advertising medium among media planners and buyers. Amanda Anthony, B2B Marketing Manager of MSN UK, explains…There has been much… Continue reading NewsLine Column: Let’s Get It On The Web

The BBC’s World Service has been added to the range of digital TV, radio and interactive services available on the new Freeview platform, which launches tomorrow (see Freeview Digital Service Will Launch This Month).The international news and information radio service, which will be available on Freeview channel 80, joins 11 digital radio stations and around… Continue reading BBC Launches World Service On Freeview

Search targeted marketing company, BTLookSmart, has secured an advertising deal with British Airways.The deal will see British Airways advertise across BTLookSmart’s network for 3 months, using a combination of performance listings and key word banners.Joel Lee Davies, online partnership manager at British Airways, commented: “It is critical that we not only communicate our proposition to… Continue reading BTLookSmart Secures British Airways Ad Deal

BSkyB has announced that US entertainment network, E! Entertainment Television, will now be available as part of the basic Sky package.The new entertainment channel will go on air in January and will broadcast entertainment and celebrity driven shows 24 hours a day. Sky has previously acquired individual programmes from the E! network, such as The… Continue reading Sky To Boost Entertainment Output With E! Network

The Email Marketing Association (EMMA) and the Direct Marketing Association (DMA) are to merge in a bid to strengthen their work in email marketing.The newly merged body will be called the DMA Email Marketing Council and hopes to provide greater influence through consolidation.Ten members from the former EMMA have been elected to the DMA Email… Continue reading DMA And Email Marketing Association To Merge

FT.com editor, Chrystia Freeland, has been appointed editor of the weekend edition of the Financial Times’.In her new position Freeland will oversee the Saturday edition of the Financial Times, as well as the Weekend FT and all its special supplements including the How To Spend It magazine.Andrew Gowers, editor of the Financial Times, commented: “I… Continue reading Freeland Appointed New Editor Of Weekend FT

The Radio Authority received 96 complaints about programming and advertising on UK commercial radio during the third quarter of 2002, compared with over 100 in the previous quarter, according to its latest Programming And Advertising Review.Between July and September this year the Authority received 46 complaints regarding programming and 50 concerning advertising and sponsorship. Eight… Continue reading Radio Authority Receives Fewer Complaints In Q3 2002

French outdoor media group, JCDecaux, has become the latest company to downplay the prospects for recovery in the global advertising market.Decaux revealed that third quarter sales were down to £224.5 million, a fall of 0.9% against the same period last year. Street furniture and billboard revenues were up by around 3% to £115 million and… Continue reading Advertising Conditions To ‘Remain Tight’, Says JCDecaux

A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services.Over a million UK households now have a high-speed internet connection but the latest research indicates that a further three million homes are prepared to upgrade. Not surprisingly, heavy internet… Continue reading One In Three Dial-Up Users Want Broadband