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Freeserve has extended its deal with Thomas Cook in a move that will see travel promotions run on the website until the end of November.The promotion, which is featured in a sponsored button on the ISP’s Travel Channel, has been available throughout the summer. The campaign will be further supported by adverts throughout the Freeserve… Continue reading Freeserve Extends Thomas Cook Sponsorship Deal

A year on year comparison of listening for national radio stations during the third quarter of 2002 reveals an impressive period for speech-based station, BBC Radio 4, which saw its weekly reach increase by 6.1% to just under 10 million listeners. The station, which is squarely aimed at older listeners, also performed well in terms… Continue reading RAJAR Results Q3 2002 – National Stations

Research commissioned by online ad agency, DoubleClick, has claimed that permission-based email has a significant effect on both online and offline purchasing.Results from the third annual consumer email study show that 78% of online shoppers have made a purchase after receiving a promotional email. Of those surveyed, 33% claimed to have clicked through an email… Continue reading Research Claims Permission-Based Email Drives Sales

Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated.In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the year,… Continue reading WPP Sees Muted Revenue Growth In Third Quarter

Chrysalis-owned London based radio station, Heart 106.2, is launching an SMS service giving third party advertisers access to its youth audience.The Heart 106.2 Texters Club launches today with an on air promotion inviting listeners to register with the opt-in database by sending an SMS message to a special hotline. In return entrants will be entered… Continue reading Heart Launches New SMS Service For Advertisers

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.The following stations are reporting with new survey periods: Kix 96 and 107.4 The Quay will now report yearly; Key 103 (Manchester) and Magic 1152 (Manchester) will now report quarterly… Continue reading RAJAR Results Q3 2002 – Local Commercial Stations

RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, bringing its weekly reach to… Continue reading RAJAR Results Q3 2002 – London Stations

Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated. In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the… Continue reading WPP Sees Muted Revenue Growth In Third Quarter

The RAJAR listening figures for the third quarter of 2002 show that, period on period, there has been little movement in terms of share. All BBC saw its share of listening remain unchanged at 52.6%, whilst All Commercial radio saw a slight 0.2% points drop to 45.3%, meaning that the BBC retains is edge for… Continue reading RAJAR Results Q3 2002 – Overall Summary

Total offline advertising spend in the US is forecast to grow by 2.3% in 2002, rising to 5.2% in 2003, according to the latest figures from Jupiter Research. Between 2002 and 2007, total offline spend will rise by 4.4%, say the long-term forecasts. US OFFLINE ADVERTISING FORECASTS ($ BILLION)             … Continue reading Long-Term US Offline Advertising Forecasts From Jupiter Research