The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research
The Daily Mail and General Trust Group is preparing itself for an all-out battle as Northern and Shell, parent company of the Express titles, plans to launch a free London paper (see Desmond Plans To Launch New Evening Paper For London) to rival the Metro and Evening Standard.Peter Williams, the finance director of the DMGT,… Continue reading DMGT Poised For Desmond Offensive
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital
Audience figures for Celebrity Big Brother have fallen to an average of 4.2 million, a considerable drop from the last series.Although the current run had a promising start, with a peak audience of 7.2 million and considerable coverage in the red-tops, the format’s popularity seems to be faltering. Commentators have suggested that the show has… Continue reading Celebrity Big Brother Suffers From Reality TV Fatigue
In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest on Thursday morning, Rigby called on researchers to put aside their territorial claims on what research… Continue reading MRG 2002: Describe The Wine Don’t Count the Bottles
The ITC has received a request from British Sky Broadcasting (Sky) for consent to broadcast live and exclusive coverage of the Cricket World Cup in 2003. Rules for television coverage of listed events are set out in the ITC Code on Sports and Other Listed and Designated Events (revised January 2002). Part of the World… Continue reading Sky To Extend Cricket Coverage
The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest yesterday afternoon, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG 2002: Advertising Lacks Ethnic Diversity
Media research needs to be “slimmer and more effective” if it is to maintain its importance in the rapidly changing media environment, according to Publicis’ chief strategic officer, Derek Morris.Delivering the opening keynote lecture at this year’s MRG Conference in Budapest on Wednesday afternoon, Morris told delegates that the research industry had “lost its way”… Continue reading MRG Conference: Media Research Needs To Be Slimmer And More Effective
Emap’s Kerrang! magazine has appointed its youngest ever editor, 26-year-old Ashley Bird.Bird began his career as a freelancer for rival music title, Melody Maker whilst still a student at Bournemouth University. After graduating, he joined Kerrang! as reviews editor, a post he held for two-and-a-half years before going freelance.Bird commented on his appointment: “Kerrang! has… Continue reading Kerrang! Announces New Editor
Ex-FHM editor Mike Soutar is to take editorial charge of the entire IPC magazine business, as part of a wide ranging shake-up across the group, which is preparing for a number of new launches.Soutar, who was previously managing director of IPC Ignite, will be responsible for the development of new magazine brands across the portfolio.… Continue reading IPC Shakes Up Management For New Launches
