Emap’s new teen weekly Sneak is extending its SMS offering with the launch of a new premium rate celebrity gossip service.The service, which is being run through mobile marketing company Flytxt, launches later this month and is intended to generate revenue by tapping into the nation’s current obsession with celebrity. Readers subscribing to the service… Continue reading Sneak Extends SMS Offering To Boost Revenue
Germany’s solitary pay-TV service Premiere World has been put up for auction and is believed to have attracted interest from twenty potential buyers. Premiere has 2.4 million subscribers but has been losing money since launch and contributed in no small way to the collapse of its parent company, Kirch Gruppe. Possible bidders are thought to… Continue reading Struggling Premiere Goes Under The Hammer
Clear Channel UK has appointed Jason Munslow as marketing manager with responsibility for overseeing the Adshel and More O’Ferrall brands.Munslow will report to marketing director Yvonne O’Brien, who commented: “In the light of the recent increased size of our UK business our marketing team is expanding. Jason will work closely with our national sales teams… Continue reading Clear Channel Appoints New Marketing Manager
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties. The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of… Continue reading Telewest Gains Bank’s Consent For Restructure
London-based alternative music station Xfm has launched a poster campaign to promote Zoë Ball’s new afternoon show, which begins next month.The 6-sheet campaign, which was bought by Meridian, includes 1,400 Adshell sites around London and will run from 26 August for two weeks. The creative is designed to appeal to non-Xfm listeners and features quotes… Continue reading Xfm Rolls Out Poster Campaign For New Zoë Ball Show
Internet penetration in Ireland has now reached 38% of adults, or 1.1 million adult users, representing a 5% increase on the second quarter of 2001. Data from Amárach Consulting also forecast that penetration will reach 46% by Q2 2004, although the rate of growth is continuing to slow. By way of comparison, Ireland’s internet penetration… Continue reading Ireland’s Net Penetration Hits 38%, But Growth Is Slowing
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes, which saw 1 9% year-on-year rise. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts in the title.National Magazine’s House Beautiful magazine also saw… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
Imaging-enabled mobiles and personal digital assistants (PDAs) may be the mobile telecom industry’s much needed tonic, with shipments of such devices set to reach 151 million units by 2006, according to a new report from IDC. The report, Moving Pictures: The Future of Mobile Devices and Imaging, points toward the improvements that the much-touted 2.5G… Continue reading Image-Enabled Mobiles May Help Ailing Telecoms Market, Say IDC Forecasts
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes magazine, which saw a 9% year-on-year rise in circulation. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts within the title (see ABC Jan-Jun… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
Liberty Media is set to make a second bid for Deutsche Telekom’s cable television assets, after its previous attempt was thwarted by the German Federal Cartel Office earlier in the year (see German Regulators Block Liberty Cable Deal). According to a report in today’s Financial Times, Liberty has forged an alliance with private equity investment… Continue reading Liberty Media Puts Together Second Deutsche Telekom Bid
