Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis. The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell. The acquisition continues WPP’s strategy of strengthening its… Continue reading WPP Buys French Creative Agency
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Dawn Airey, chief executive of Channel 5, has claimed that ITV is losing audiences because it is too “bland”.In an interview in today’s Times, Airey, who is being tipped as the candidate most likely to take over from David Liddiment as ITV’s director of channels, says that more new drama and high-profile entertainment hits are… Continue reading Airey Criticises ITV For Being Too Bland
Internet penetration in Great Britain hit the very significant 50% mark in June this year, according to the latest edition of the Internet User Profile Study from NOP World. Women are currently driving the uptake, says the study, which shows that the growth rate translates to 6,000 new users per day over the last twelve… Continue reading Half Of Britons Now Online, Says NOP
The Audit Bureau of Circulations (ABC) has released regional newspaper figures for the period January to June 2002. The figures reveal a less than impressive performance for the majority of the top ten paid for regional titles, with circulation declining virtually across the board year on year. Birmingham’s Sunday Mercury experienced the most significant downward… Continue reading ABC Regional Newspapers: Jan-Jun 2002
There are now more than 25 million digital subscriber lines (DSL), offering broadband communications, across the world, according to new data released by Point Topic. Telecoms operators in 50 countries added 6.7 million DSL lines in the first half of 2002 and despite the economic slowdown and the telecoms financial crisis, the world’s installed base… Continue reading Global DSL Growth Hits 35% In H1, Despite Sector’s Financial Troubles
IPC Media has announced details of its first major content deal with its online stablemate AOL UK.The deal will see the company’s TV listings arm, IPC tx, provide content and design for AOL’s relaunched TV guide. The guide will provide extensive digital and analogue listings and will allow AOL’s members to customise their TV listings… Continue reading IPC Announces First Major Content Deal With AOL UK
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall 9.3% year on year improvement in revenue. The exception was GMTV, which saw a 11.9% year on year decline. Channel 5 saw the most significant year on year increase and revenue was seen rising 12.1% in June. ITV was not… Continue reading TV Market Round-Up June 2002
Analysis of June’s TV revenue figures for the UK’s main terrestrial channels reveals an overall year on year improvement in revenue. The exception was GMTV, which saw a notable year on year decline. Channel 5 saw the most significant increase and revenue was seen rising 12.1% in June. ITV was not far behind and Channel… Continue reading TV Market Round-Up June 2002
Digital marketing agency ValueClick has secured the contract to provide advertising sales for UK Publishing House, Haymarket.The deal will see ValueClick’s media sales team sell advertising space across Haymarket’s portfolio of sites to its existing client base of advertisers. The company will also provide ad management services to help Haymarket maximise revenue from advertising sales.Commenting… Continue reading ValueClick Wins Haymarket Ad Sales Contract
UBC Media has secured the contract to provide digital radio software to SMG’s Virgin Radio Group.The software will allow Virgin to send text messages and SMS ads to screens on DAB digital radio receivers. It will also link to SMG’s internal systems enabling song and artist information, news headlines and any other dynamic content to… Continue reading UBC To Provide Digital Radio Software To Virgin
