Television has long been regarded as the holy grail of big-brand advertising with the majority of marketers needing little persuasion to commit their budgets to expensive on-air campaigns. However, the downturn has hit the industry hard and as revenue continues to slide, analysts suggest that advertisers are looking elsewhere to get more bang for their… Continue reading NewsLine Feature: Are Advertisers Turning Off Television?
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Most US media are now showing positive advertising growth, although this is largely due to the easy comparables of last year rather than a lift in underlying advertising budgets, according to analysts at Merrill Lynch. The broker believes that this slow recovery will continue, but notes that it is a fragile one, as most ad… Continue reading US Advertising Update From Merrill Lynch
Carlton Screen Advertising has renewed its contract with UCI cinemas allowing it continue selling advertising across UCI’s 386 cinema screens in the UK.UCI, which specialises in multiplex cinemas, has been part of Carlton Screen Advertising’s portfolio since 1985. The company’s current portfolio includes AMC, Odeon, Cineworld and 65% of all independent UK cinemas.UK cinema admissions… Continue reading Carlton Screen Advertising Retains UCI Contract
As internet usage grows, the medium is set to take a growing share of total advertising spend over the next several years, according to a report from JPMorgan, as covered by Jack Myers Report. Looking at the US market, the report predicts that as advertisers look to reach consumers in what is an increasingly fragmented… Continue reading Internet Will Take Increasing Share Of Advertising, Finds JPMorgan
Anne Sweeney, president of Disney Channel Wordwide and ABC Cable Networks, has ruled out the possibility of Disney acquiring UK broadcasting assets in the near future.Sweeney, who is generally regarded as one of the most powerful TV executives in the world, used her keynote speech at this year’s Guardian Edinburgh International TV Festival, to welcome… Continue reading GEITF 2002: Disney Rules Out UK Broadcasting Acquisitions
Falling CD sales have prompted the music industry to resume its attack on the internet. It is backed up by growing evidence that the rise in illegal downloading is impacting on artists and record companies. New data from PricewaterhouseCoopers reveals that CD shipments in the US fell by 7% in the first half of 2002.… Continue reading Fall In US Music Sales Blamed On Internet Downloaders
As rumoured in the press yesterday (see Morrison Could Leave Granada Within A Matter Of Weeks), Granada’s chief executive Steve Morrison is to leave the company at the end of September, it was confirmed this morning. Current chairman, Charles Allen, is to take Morrison’s role heading up the company, also as expected.Morrison’s departure is thought… Continue reading Morrison Ends 28 Year Tenure At Granada
Johnston PressFirst half pre-tax profits at Johnston Press jumped by 25.2% to £50.6 million, boosted by the acquisition of Regional Independent Media (RIM) in March this year.In financial results released this morning the regional publisher reported that advertising revenues rose by 1.2% on a like for like basis during the first half. This is an… Continue reading Johnston Press And IFG Release First Half Results
Global media consultancy, Media Audits, has appointed Mike Larkin as UK managing director to coincide with its brand relaunch.Larkin, who brings extensive experience in marketing and strategy to his new role, will oversee the company’s UK business and will work to bring it in-line with the new Media Audits brand.The new brand, which includes a… Continue reading Media Audits Appoints New UK Head
Steve Morrison, chief executive of Granada, is reportedly set to leave the company within a matter of weeks, in a move that could see Charles Allen take more responsibility at ITV.Speculation suggests that Morrison had been due to take early retirement some time next year (see Granada’s Morrison Set To Take Early Retirement), but that… Continue reading Morrison Could Leave Granada Within A Matter Of Weeks
