ABC results for the six-months ending in June 2002 reveal an impressive performance for Condé Nast’s Glamour magazine, which saw circulation increase by 15.2% year on year to 520,193 (see ABC Jan-Jun 2002 – Women’s Monthly Titles). Figures from Nielsen Media Research show that the title, which is now the highest circulating magazine in the… Continue reading ABC Follow-Up Report: Adverts In Women’s Monthly Magazines
A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year.The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been blamed… Continue reading UK Digital Market Stands Still For Now
The Times is expanding its offering with the launch of a new weekly property supplement Bricks and Mortar at the start of September.The new supplement will be 32-pages long in a stand-alone tabloid format and will be included in Friday’s edition of the paper. It will only be distributed in southern editions of The Times… Continue reading The Times Launches New Property Supplement
Direct Mail continues to prove its worth as an effective marketing tool with expenditure increasing by 9.7% year on year during the second quarter of 2002 to £527 million, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that consumer direct mail increased by 9.9% year on year ahead of… Continue reading Direct Mail Shows Sustained Growth During Q2
A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year. The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been… Continue reading UK Digital Market Stands Still For Now
ISBA has expressed concern that Carlton and Granada’s decision to combine parts of their marketing operations could represent an attempt to “merge by stealth.”Carlton’s chief executive, Gerry Murphy, revealed in an interview in yesterday’s Financial Times that the two ITV companies are planning to merge parts of their back-office operations in an attempt to win… Continue reading ISBA Voices Concern Over Stealth ITV Merger
ABC results for the six-months ending June 2002 reveal a relatively lacklustre performance for Attic Futura’s TV Hits magazine, which saw circulation decline by 18.4% year on year (see ABC Jan-Jun 2002 Teenage Titles). Figures from Nielsen Media Research show that the title also experienced the sector’s largest drop in the number of adverts within… Continue reading ABC Follow Up Report: Adverts In Teenage Titles
A new online advert for Lynx deodorant will use a device that ensures surfers will only see it once during a session on the internet.Web agency, Zentropy Partners, which organised the campaign, is using the device to ensure that internet users are not over-exposed to pop-up ads. Charlotte Bottisge, from Zenthropy, said: “Limiting the number… Continue reading New Technology To Prevent Over-Exposure To Pop-Up Ads
Pre-tax profits at global advertising network, WPP, fell by almost 30% in the six months to 30 June 2002, the company announced this morning. Turnover fell by 2.0% to £8.8 billion, following a very tough period for the advertising industry.What is more worrying for the industry is that WPP, which is something of a barometer… Continue reading WPP Warns Of Little Ad Improvement This Year
ABC figures for the six-month period ending in June 2002 reveal another impressive performance for Emap’s Heat magazine, which saw circulation rise by 103.4% year on year (see ABC Jan-Jun 2002 Celebrity And TV Listings Magazines). Figures from Nieslen Media Research show that the title also managed to increase the number of ads within its… Continue reading ABC Follow-Up Report: Adverts In Celebrity/TV Listings Magazines
